In other words, they might pick the phone book. Some firms might like billboards or signage. Others might make referrals to their source of business. Some might put their faith and hope online. Some may advertise on the radio. Others might go with television advertising. And others might pick newspapers or magazines.
The reality is that a comprehensive advertising approach encompasses multiple different ways. Every law firm is different, and every market is different, so the approach can vary.
But law firms that succeed look largely for ways to advertise comprehensively. Maybe their bread and butter are billboards or signage. But they still have a nice webpage that shows up online. And they also do some radio advertising.
Other law firms might make their webpage the bulk of their advertising approach. But they still advertise in some newspapers and magazines. They also do a little radio advertising as well.
The approach can vary and the mix may vary. But ask yourself: What’s the proper comprehensive advertising approach for our law firm?
When law firms diversify their advertising approach, they ultimately are making sure the consumer is being exposed to their marketing from the various senses. In other words, they can visually see the webpage online. They might hear the radio advertisement as well.
In some respects, they may be exposed to the same sense in multiple different ways. So, for visual clients, they might like seeing a nice webpage, a nice television ad or video, and an ad in a newspaper or magazine. They are visually seeing what your law firm does in multiple different ways.
Being exposed to marketing from various angles is helpful. Most looking for legal services will not respond to advertisements the first time they see it. They might not even remember seeing it. But if the law firm’s advertising approach is comprehensive and coming from various avenues, it can really resonate over time.
Then, when a person needs legal services or knows somebody who needs legal services, they are more likely to remember your firm and what your firm does.
If you have any thoughts, feel free to share them below.