Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…
Tag: advertising
Remember When Lawyers Couldn’t Advertise?
For many lawyers, it is almost unimaginable to think about not advertising today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this…
Advertising to Other Professionals Versus the Public
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts. Do they target their advertising to other professionals by advertising to other lawyers and other professionals who work closely with them? Or do they focus their advertising efforts on the general public? Those who…
Billboard advertising mostly a strategy of the past
Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard. Then, when they have a need, they will call that business. Many also think that billboard advertising has a…
SEO scams: Marketers who promise to get you on page one
If you are running a law firm, getting new business can be important. It used to be important to be on the front or the back of the phone book. It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…
How donating to charities is a win-win
For those of you with law firms, there are lots of marketing opportunities for your law firm. From the internet, to television, radio, magazines, billboards, the phone book and other options, the possibilities are endless in terms of marketing your law firm. At the same time, in every community, there are lots of charities out…
Comprehensive Advertising Approach for Law Firms
For law firms that are trying to generate business, it’s important to have a comprehensive advertising approach. Many when they market their law firm will almost exclusively advertise singularly. In other words, they might pick the phone book. Some firms might like billboards or signage. Others might make referrals to their source of business. Some…
The dilemmas of law firm pay-per-click advertising
In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms. After all, many marketing companies are pushing PPC advertising on law firms. Some of these same marketing companies literally work with multiple law firms that practice in the same area of law — in…
When business is down, advertise more
If you are running a law firm, at times, it can feel a lot like a roller coaster ride. At times, business can be going well — and you can literally feel like you are flying high. At other times, business can be down. It can seem like you were doing everything the same, but…
Not jumping off the cliff like a lemming
When you’re running a law firm, it’s easy follow the crowd. For example, many decide to get advice from others that have a law firm or simply mimic what others are doing. The end result is multiple firms begin taking the exact same approach with their marketing and management approaches whether it actually works or not….
The mistake of advertising based on being affordable
With lots of law firms and attorneys trying to jumpstart their business, one of the most popular approaches many take to get new business is to advertise based on providing affordable or cost-effective representation. Many new or small law firms think this is a quick pathway for success. Why not undercut all the other law…
Why are you puffing on your webpage and advertisements?
If you look at a lot of law firm webpages and advertisements, they often go down the same path. There is a lot of puffing. There is a lot of needless bragging. There are a lot of big words, including adjectives, that a law firm wrongly thinks will help them get new business. In actuality,…