Advertise to other professionals or the public?

When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to other lawyers and other professionals who work closely with lawyers? Or do they focus their advertising efforts to the…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

SEO scams: Marketers who promise to get you on page one

If you are running a law firm, getting new business can be important.  It used to be important to be on the front or the back of the phone book.  It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…

How donating to charities is a win-win

For those of you with law firms, there are lots of marketing opportunities for your law firm.  From the internet, to television, radio, magazines, billboards, the phone book and other options, the possibilities are endless in terms of marketing your law firm. At the same time, in every community, there are lots of charities out…

Comprehensive advertising approach for law firms

For law firms that are trying to generate business, it’s important to have a comprehensive advertising approach.  Many when they market their law firm will almost exclusively advertise in a singular way. In other words, they might pick the phone book.  Some firms might like billboards or signage.  Others might make referrals their source of business….

The dilemmas of law firm pay-per-click advertising

In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms.  After all, many marketing companies are pushing PPC advertising on law firms.  Some of these same marketing companies literally work with multiple law firms that practice in the same area of law — in…

When business is down, advertise more

If you are running a law firm, at times, it can feel a lot like a roller coaster ride.  At times, business can be going well — and you can literally feel like you are flying high.  At other times, business can be down.  It can seem like you were doing everything the same, but…

Not jumping off the cliff like a lemming

When you’re running a law firm, it’s easy follow the crowd.  For example, many decide to get advice from others that have a law firm or simply mimic what others are doing.  The end result is multiple firms begin taking the exact same approach with their marketing and management approaches whether it actually works or not….

The mistake of advertising based on being affordable

With lots of law firms and attorneys trying to jumpstart their business, one of the most popular approaches many take to get new business is to advertise based on providing affordable or cost-effective representation.  Many new or small law firms think this is a quick pathway for success.  Why not undercut all the other law…

Why are you puffing on your webpage and advertisements?

If you look at a lot of law firm webpages and advertisements, they often go down the same path.  There is a lot of puffing.  There is a lot of needless bragging.  There are a lot of big words, including adjectives, that a law firm wrongly thinks will help them get new business.  In actuality,…

Office space, furniture and advertising

When a lawyer or law firm picks office space, the debate about what space to take, the furniture to buy and how to advertise can become a real issue.  These are make or break issues when a law firm begins.  If a lawyer goes in the wrong direction, it can fatally effect the success of…