CLE materials can be used for webpage content

In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs).  Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…

What’s the trust of your webpage?

Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is constantly evolving and changing. Search engines often do not even reveal all the factors. However, there still are…

Your law firm should podcast

In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm. Through blogging, a lawyer or law firm can show their knowledge about their practice area. They can also help…

Putting your practice area in your law firm name

An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family law, criminal law, etc. They then end the firm name with the terms center, clinic, group,…

Your potential clients may not be calling

Many lawyers and law firms are used to potential clients reaching out to them by telephone. For this reason, they install a great telephone system in their law firm to take these calls. They might hire receptionists or an intake crew to respond to these telephone calls as well. When telephone calls come in, they…

Photos of the city where you practice

In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…

Nobody wants Debbie Downer in initial consultations

Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they want. Some attorneys, however, become naysayers who focus exclusively on worst case scenarios. They instantly become pessimistic about what…

Is your law firm available 24/7?

Many law firms think of availability as having somebody to take calls in the law office Monday through Friday from 9 am to 5 pm. Once 5 pm hits in many law firms, business stops until the next day. The reality is that there are 24-hours in a  day. If your law firm is only…

Schedule initial consultations quickly

Potential clients call and email lawyers and law firms with the hope of getting help with their legal matter. For many potential clients, the need is imminent. They have a pressing legal situation and they want help and reassurance right away. It can be tough for many lawyers. They might have court dates and numerous…

Your law firm cannot close for the winter

The winter can be difficult for many law firms. In most areas of litigation, the court dates and needs of the clients continue. In some jurisdictions, courts might even want to conclude matters and clear their docket before the year ends. This can help unclog dockets before new cases are filed after the start of…

Remember when lawyers couldn’t advertise?

For many lawyers, it is almost unimaginable to think about today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this comes as…