In a previous article, I discussed when law firms can have a case of the slows. Decisions are made painfully slowly when a law firm has a case of the slows. Critical issues are often bogged down in endless analysis paralysis where nothing can seem to get done. When progress is not made, frustration can…
Category: Marketing
Internal Versus External Links in Webpage SEO
In a previous article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter for law firms’ web pages. If a law firm does not even know what a link is (external or internal),…
Do You Know Your Zip Codes?
Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…
Branding Versus Lead Generation in Law Firm Advertising
Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm. But one crucial distinction law firms need to understand is the difference between branding and lead generation in law firm advertising. Unfortunately, many…
Are You Utilizing Online Chat on Your Webpage?
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas. Nowadays, many legal consumers are turning to online search engines to find lawyers and law firms in the…
Is Your Law Firm Website Secured?
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the webpage is designed to help attract new clients or provide information to existing clients and others, law firm webpages can serve an essential purpose. The webpage address can be an essential consideration…
Are You Running Paid Social Media Ads For Your Law Firm?
Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options for businesses that have a reliable marketing budget. Many firms are also open to advertising on the radio, television, and in print….
The Difference Between Policies and Preferences
Law firms need policies and procedures in place because they ensure that everybody knows the rules within the firm. The larger the law firm, the more important it is to have set policies and procedures. Law firms that do not have policies and procedures manuals should consider hiring an employment law firm to assist them….
Do’s and Don’ts of Initial Consultations
Initial consultations are critical to the success of any law firm. The reality is that law firms that want to thrive and succeed need to put their best foot forward in an initial consultation. Obtaining new clientele is necessary for a law firm to succeed. New clients ensure that the lights can stay on in…
Are You in the Three-Pack in Google Maps?
Online marketing is essential to the online success of any law firm. If a law firm’s webpage is optimized correctly, it can result in the law firm receiving online leads. Search engine optimization involves a multi-layered approach. A webpage first has to have rich content. Rich content results in organic backlinks to the webpage. A…
Have You Made the Move to Smart Bidding?
Many law firms utilize Google AdWords as part of their marketing efforts. It can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google. Google AdWords also appears at the bottom of the page. So, if you are searching for anything within Google,…
Why a Testimonials Page is of Little Use
Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…