Do you know all the advertising requirements?

Marketing a law firm effectively is an important practice of any successful and growing law practice. No matter whether you are running radio, television, print or online advertisements, new business is vital. But before you run any advertisements of any kind, it is critical that you check the ethical rules in your jurisdiction as it…

Why you probably shouldn’t respond to negative online reviews

Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of your of their business online, they cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive online reviews. Of course, obtaining positive online reviews…

Order of a successful initial consultation

Knowing how to meet a potential client and conduct an initial consultation in an orderly manual is crucial to the success of most lawyers and law firms.  Many lawyers think that there might not be a set way to approach an initial consultation and that every initial can. E approached differently. But the reality is…

Time management tips

Time management is critical for any law firm owner or manager. The reality is there is always lots to do.  Law firm owners and managers need keep all kinds of balls in the air at the same time. Law firm managers and owners need to worry about the legal work they and their employees perform….

Resist the urge to read off a teleprompter

Lawyers who litigate generally have to go into court and think quick on their feet. They might go in with a basic plan in terms of what they want to say. But there is no question that attorneys need to have the ability to think and speak freely if they are going to be successful….

Do not be a lawyer in a wrinkled suit

As I have referenced previously, clients view you in many ways based on your appearance. Fair or not, that is the reality of the situation. You have to look like a top-notch attorney when you are meeting potential clients and appearing in court. One area where clients can automatically lower their standing in the minds…

That’s the way we’ve always done things

A lot of lawyers and law firms have often done things the same way a long time. They like doing things the same way. Doing things the same way makes them comfortable. It feels like a safe place. It does not involve risk. It does not involve learning something new.  Just like an old dog,…

How a grumpy Google can impact your search engine rankings

Webpage marketing is an important component of most law firms today. This is particularly true for law firms that have a webpage and rely on getting leads from the webpage itself. No matter the area of law, many when they are looking for an attorney put in relevant search terms in a search engine such…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

Marketing efforts on the back burner

Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…

Relying solely on referrals is dangerous

Referrals can be an important component of the business of many law firms.  Whether those referrals are from other legal professionals, networking contacts, social contacts or former clients, they can really help a lot of law firms. New clients that come from referrals can be some of the best kind of clients a law firm…

Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…