Relying solely on referrals is dangerous

Referrals can be an important component of the business of many law firms.  Whether those referrals are from other legal professionals, networking contacts, social contacts or former clients, they can really help a lot of law firms. New clients that come from referrals can be some of the best kind of clients a law firm…

Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…

Running a law firm is like playing whack a mole

Have you ever played the whack a mole game at the arcade?  This was a popular arcade game created where the player has a soft, black mallet.  From holes on the game, moles randomly appear.  The player whacks the moles as they appear back into the hole.  The quicker the moles are whacked, the higher…

Why you should consider teaching at CLEs

One of the most important things a law firm or lawyer can do is develop a positive reputation in their field of practice for their knowledge and skill.  Lawyers can obviously accomplish through excellent reputation of their clients in court.  This is the way most lawyers solely seek to develop their reputation. But an often…

Obtaining online reviews for your law firm

Like it or not, online reviews are a part of the legal industry these days.  The vast majority of directories (legal or non-legal) allow for online reviews of lawyers and law firms.  The number of online directories out there where lawyers can end up up with reviews is also almost infinite at this point. It…

Do not compare yourself to other lawyers and firms

Trying to market for new clientele is an important part of any successful law firm.  Obviously, it is important to bring in new business no matter the area of law and no matter the firm. New business ensures that the law firm doors can remain open.  It can ensure that salaries paid, obligations met and…

Are you afraid to ditch the free consultation?

In a previous blog entry, I talked about the potential pitfalls in overly highlighting a free consultation.  I talked about how the some law firms opt to do free consultations (and that this is a judgment call), but the word “free” should not be placed in high-profile spots on a webpage or advertisement. By overly…

How the weather can impact your law firm

Many law firm owners spend little time thinking about how the weather can affect their law firm.  But the reality is that the weather can have a huge impact on the overall success of a law firm.  It can also have an effect on the morale of the employees. No matter where you are located,…

Do you really need a custom-made suit?

It is easy when you are a lawyer to want to feel good.  You want to feel like a professional.  You want to look sharp.  You want to feel like you have made it. You may see other lawyers in court and elsewhere looking on top of their game.  They’ve got a custom suit.  Maybe…

Cliche law firm marketing videos

Video marketing has become increasingly popular with law firm advertising.  Videos can be used on a law firm’s webpage.  They can be put on sites like YouTube, Facebook, Twitter, etc. It’s more common as well because videos are relatively easy to produce with the use of technology these days.  Many law firms can produce them…

What is anchor text in law firm webpage linking?

Many lawyers and law firms have a hard time understanding the concept of linking for search engine optimization purposes.  A link is any time another webpage on the internet point back to your law firm’s webpage domain address. To rank high online, law firms would historically gets lots of links.  Lots of links meant that…

Webpage backlinks are not dead

When law firms would focus on search engine optimization (“seo”) for their law firm webpage, not that long ago, it used to be that backlinks was the focus.  A law firm could pay a company to get them hundreds or thousands of backlinks.  Miraculously, the law firm would rank at the top of the search…