Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers. What Are Google LSA Ads? Google LSA Ads…
Category: Marketing
Should you use the same webpage company as others?
Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage. Some law firms, however, opt to use the same company as other law firms in their city, state, and practice area. The truth is that certain…
Why do search engine rankings fluctuate?
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer. However, staying and remaining high in search engine results can be a constant battle. One day, a…
Is inflation impacting your law firm?
Market conditions can have an impact on the operation of a law firm. The inflation rate is one area of trouble for most law firms today post-pandemic. The reality is that the cost of goods and services has increased steadily since the pandemic. Many economists believe that a return to pre-pandemic prices will not occur…
What does being on the first page of Google mean?
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…
Do you have a need for speed?
In a previous article, I discussed when law firms can have a case of the slows. Decisions are made painfully slowly when a law firm has a case of the slows. Critical issues are often bogged down in endless analysis paralysis where nothing can seem to get done. When progress is not made, frustration can…
Internal versus external links in webpage SEO
In a previous article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter for law firms’ web pages. If a law firm does not even know what a link is (external or internal),…
Do you know your zip codes?
Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…
Branding versus lead generation in law firm advertising
Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm. But one crucial distinction law firms need to understand is the difference between branding and lead generation in law firm advertising. Unfortunately, many…
Are you utilizing online chat on your webpage?
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas. Nowadays, many legal consumers are turning to online search engines to find lawyers and law firms in the…
Is your law firm website secured?
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the webpage is designed to help attract new clients or provide information to existing clients and others, law firm webpages can serve an essential purpose. The webpage address can be an essential consideration…
Are you running paid social media ads for your law firm?
Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options for businesses that have a reliable marketing budget. Many firms are also open to advertising on the radio, television, and in print….