Resist the urge to read off a teleprompter

Lawyers who litigate generally have to go into court and think quick on their feet. They might go in with a basic plan in terms of what they want to say. But there is no question that attorneys need to have the ability to think and speak freely if they are going to be successful….

Do not be a lawyer in a wrinkled suit

As I have referenced previously, clients view you in many ways based on your appearance. Fair or not, that is the reality of the situation. You have to look like a top-notch attorney when you are meeting potential clients and appearing in court. One area where clients can automatically lower their standing in the minds…

That’s the way we’ve always done things

A lot of lawyers and law firms have often done things the same way a long time. They like doing things the same way. Doing things the same way makes them comfortable. It feels like a safe place. It does not involve risk. It does not involve learning something new.  Just like an old dog,…

How a grumpy Google can impact your search engine rankings

Webpage marketing is an important component of most law firms today. This is particularly true for law firms that have a webpage and rely on getting leads from the webpage itself. No matter the area of law, many when they are looking for an attorney put in relevant search terms in a search engine such…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

Marketing efforts on the back burner

Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…

Relying solely on referrals is dangerous

Referrals can be an important component of the business of many law firms.  Whether those referrals are from other legal professionals, networking contacts, social contacts or former clients, they can really help a lot of law firms. New clients that come from referrals can be some of the best kind of clients a law firm…

Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…

Running a law firm is like playing whack a mole

Have you ever played the whack a mole game at the arcade?  This was a popular arcade game created where the player has a soft, black mallet.  From holes on the game, moles randomly appear.  The player whacks the moles as they appear back into the hole.  The quicker the moles are whacked, the higher…

Why you should consider teaching at CLEs

One of the most important things a law firm or lawyer can do is develop a positive reputation in their field of practice for their knowledge and skill.  Lawyers can obviously accomplish through excellent reputation of their clients in court.  This is the way most lawyers solely seek to develop their reputation. But an often…

Obtaining online reviews for your law firm

Like it or not, online reviews are a part of the legal industry these days.  The vast majority of directories (legal or non-legal) allow for online reviews of lawyers and law firms.  The number of online directories out there where lawyers can end up up with reviews is also almost infinite at this point. It…

Do not compare yourself to other lawyers and firms

Trying to market for new clientele is an important part of any successful law firm.  Obviously, it is important to bring in new business no matter the area of law and no matter the firm. New business ensures that the law firm doors can remain open.  It can ensure that salaries paid, obligations met and…