Are You Running Paid Social Media Ads For Your Law Firm?

Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options for businesses that have a reliable marketing budget. Many firms are also open to advertising on the radio, television, and in print….

The Difference Between Policies and Preferences

Law firms need policies and procedures in place because they ensure that everybody knows the rules within the firm. The larger the law firm, the more important it is to have set policies and procedures. Law firms that do not have policies and procedures manuals should consider hiring an employment law firm to assist them….

Do’s and Don’ts of Initial Consultations

Initial consultations are critical to the success of any law firm. The reality is that law firms that want to thrive and succeed need to put their best foot forward in an initial consultation. Obtaining new clientele is necessary for a law firm to succeed. New clients ensure that the lights can stay on in…

Are You in the Three-Pack in Google Maps?

Online marketing is essential to the online success of any law firm. If a law firm’s webpage is optimized correctly, it can result in the law firm receiving online leads. Search engine optimization involves a multi-layered approach. A webpage first has to have rich content. Rich content results in organic backlinks to the webpage. A…

Have You Made the Move to Smart Bidding?

Many law firms utilize Google AdWords as part of their marketing efforts. It can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google. Google AdWords also appears at the bottom of the page. So, if you are searching for anything within Google,…

Why a Testimonials Page is of Little Use

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…

Video Conference Software Law Firms May Consider

Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm, or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…

Lawyers Should be Cautious with Zoom

During the COVID-19 crisis, the use of video conference has been on the rise for lawyers and law firms. Not only are lawyers and law firms using video conference for a client and potential client meetings, but it is also utilized for court proceedings. Some law firms are even using video conferences to conduct job…

Attorneys are Counselors at Law

Attorneys rarely forget that they have a role in serving as a legal advocate for their clients. As legal advocates, lawyers file pleadings, issue and respond to discovery and show up to a court to advocate for their clients. Lawyers who litigate rarely forget these obligations. But lawyers often forget that they also serve in…

Coronavirus: Adding Video Conference Technology Into Your Law Practice

Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…

The Fallacy that Law Firm Advertising is Impossible Without Deep Pockets

Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…

Your Law Firm Clients Are Your Best Marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…