Why a testimonials’ page is of little use

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…

Video conference software law firms may consider

Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…

Lawyers should be cautious with Zoom

During the COVID-19 crisis, the use of video conference has been on the rise for lawyers and law firms. Not only are lawyers and law firms using video conference for client and potential client meetings, but it is also utilized for court proceedings. Some law firms are even using video conferences to conduct job interviews….

Attorneys are counselors at law

Attorneys rarely forget that they have a role in serving as a legal advocate for their clients. As legal advocates, lawyers file pleadings, issue and respond to discovery and show up to a court to advocate for their clients. Lawyers who litigate rarely forget these obligations. But lawyers often forget that they also serve in…

Coronavirus: Adding video conference technology into your law practice

Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…

Your law firm clients are your best marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…

Do you have protection from fraudulent clicks?

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…

Establishing an after-hour call rotation

In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with…

CLE materials can be used for webpage content

In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs).  Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…

What’s the trust of your webpage?

Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is constantly evolving and changing. Search engines often do not even reveal all the factors. However, there still are…

Your law firm should podcast

In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm. Through blogging, a lawyer or law firm can show their knowledge about their practice area. They can also help…

Putting your practice area in your law firm name

An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family law, criminal law, etc. They then end the firm name with the terms center, clinic, group,…