Your law firm clients are your best marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…

Do you have protection from fraudulent clicks?

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…

Establishing an after-hour call rotation

In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with…

CLE materials can be used for webpage content

In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs).  Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…

What’s the trust of your webpage?

Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is constantly evolving and changing. Search engines often do not even reveal all the factors. However, there still are…

Your law firm should podcast

In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm. Through blogging, a lawyer or law firm can show their knowledge about their practice area. They can also help…

Putting your practice area in your law firm name

An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family law, criminal law, etc. They then end the firm name with the terms center, clinic, group,…

Your potential clients may not be calling

Many lawyers and law firms are used to potential clients reaching out to them by telephone. For this reason, they install a great telephone system in their law firm to take these calls. They might hire receptionists or an intake crew to respond to these telephone calls as well. When telephone calls come in, they…

Photos of the city where you practice

In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…

Nobody wants Debbie Downer in initial consultations

Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they want. Some attorneys, however, become naysayers who focus exclusively on worst case scenarios. They instantly become pessimistic about what…

Is your law firm available 24/7?

Many law firms think of availability as having somebody to take calls in the law office Monday through Friday from 9 am to 5 pm. Once 5 pm hits in many law firms, business stops until the next day. The reality is that there are 24-hours in a  day. If your law firm is only…