Potential clients call and email lawyers and law firms with the hope of getting help with their legal matter. For many potential clients, the need is imminent. They have a pressing legal situation and they want help and reassurance right away. It can be tough for many lawyers. They might have court dates and numerous…
Category: Marketing
Your law firm cannot close for the winter
The winter can be difficult for many law firms. In most areas of litigation, the court dates and needs of the clients continue. In some jurisdictions, courts might even want to conclude matters and clear their docket before the year ends. This can help unclog dockets before new cases are filed after the start of…
Remember when lawyers couldn’t advertise?
For many lawyers, it is almost unimaginable to think about today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this comes as…
When it is time to rebrand your law firm
When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a particular message in mind. It might have worked brilliantly. It might be that the message worked wonderfully at…
How often are you blogging?
One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any time doing is…
Initial consultations: Don’t count on them coming back
Initial consultations are an important part of most law firms. In lots of areas of law, repetitive business is critical to the success of the law firm itself. Initial consultations can sometimes come from referrals or word-of-mouth. Initial consultations can also come the marketing or advertising. Making an important impression at an initial consultation is important….
Law firm social media activity without the followers or likes
An increasing number of law firms and lawyers are finally coming to realize that social media activity is important for a law firm or a lawyer’s practice. Certainly, social media activity can be a great way to spread information about the law firm, share legal information, make new contacts and, ultimately, generate more leads. In…
What’s the solution to the online legal form industry?
There are now lots of online legal form companies out there. The big ones are Legal Zoom and Rocket Lawyer. For some lawyers, the idea that there are companies out there that sell legal forms causes them a great deal of fear, distress and anguish. They worry why clients will just purchase a form online…
Do you need to be on the front-page of your webpage?
In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing companies want to go. Another direction many marketing companies will want to go by default is…
Your law firm does not need a whole new webpage
There are lots of online marketing companies out there. Many may claim they can help with search engine optimization. Many may claim they can help with webpage design. If you have a law firm webpage, you likely get unsolicited emails and calls from these folks all the time. Many will claim to have SEO advice…
“Don’t advertise. Be patient and build your practice.”
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. For most lawyers, they have surely heard statements like this over time. For lawyers who have been practicing a long time, this is often the mentality. The idea is that a…
Advertise to other professionals or the public?
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to other lawyers and other professionals who work closely with lawyers? Or do they focus their advertising efforts to the…