Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…
Category: Marketing
Establishing an After-hour Call Rotation
In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with…
CLE Materials Can Be Used for Webpage Content
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…
What’s the Trust of Your Webpage?
Search engine optimization is important to the visibility and ranking of a law firm webpage. Many factors go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is constantly evolving and changing. Search engines often do not even reveal all the factors. However, there still are some universal truths…
Your Law Firm Should Podcast
In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm. Through blogging, a lawyer or law firm can show their knowledge about their practice area. They can also help…
Putting Your Practice Area in Your Law Firm Name
An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family law, criminal law, etc. They then end the firm name with the terms center, clinic, group,…
Your Potential Clients May Not Be Calling
Many lawyers and law firms are used to potential clients reaching out to them by telephone. For this reason, they install a great telephone system in their law firm to take these calls. They might hire receptionists or an intake crew to respond to these telephone calls as well. When telephone calls come in, they…
Photos of the City Where You Practice
In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…
Nobody Wants Debbie Downer in Initial Consultations
Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they want. Some attorneys, however, become naysayers who focus exclusively on worst-case scenarios. They instantly become pessimistic about what it…
Don’t Pull Out Fee Agreements Prematurely in Initial Consultations
Obtaining new clients is an important part of any law firm. They are the lifeblood of any law firm that ensures the law firm can continue to exist. Initial consultations are an important piece of every law firm and acquiring new clients. But, you do not want to turn into a pushy salesperson to get…
Is Your Law Firm Available 24/7?
Many law firms think of availability as having somebody to take calls in the law office Monday through Friday from 9 am to 5 pm. Once 5 pm hits in many law firms, business stops until the next day. The reality is that there are 24-hours in a day. If your law firm is only…
Schedule Initial Consultations Quickly
Potential clients call and email lawyers and law firms with the hope of getting help with their legal matters. For many potential clients, the need is imminent. They have a pressing legal situation and they want help and reassurance right away with initial consultations. It can be tough for many lawyers. They might have court…