In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing companies want to go. Another direction many marketing companies will want to go by default is…
Category: Marketing
Your law firm does not need a whole new webpage
There are lots of online marketing companies out there. Many may claim they can help with search engine optimization. Many may claim they can help with webpage design. If you have a law firm webpage, you likely get unsolicited emails and calls from these folks all the time. Many will claim to have SEO advice…
“Don’t advertise. Be patient and build your practice.”
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. For most lawyers, they have surely heard statements like this over time. For lawyers who have been practicing a long time, this is often the mentality. The idea is that a…
Advertise to other professionals or the public?
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to other lawyers and other professionals who work closely with lawyers? Or do they focus their advertising efforts to the…
Measuring initial consultation conversions
If you are spending law firm money to market your law practice, it is important that your law firm is making a good impression with potential clients who walk in the door. Otherwise, those marketing dollars can literally go down the drain. Interestingly, some attorneys are just more adept at making a solid impression with…
Social media posts should direct traffic to your own content, not third-parties
Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube and others. Frequently posting social media content is important to having a vibrant social media presence. Having a vibrant social media presence with frequent posts…
Give your webpage address in radio advertisements
Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. it can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, they can cause some individuals to consider that law firm when…
Trimming the fat from your law firm budget
As the end of the year approaches, as a law firm owner or manager, you often reflect back on the year. You reflect on the good that has happened and the areas where you fell short of some goals as well. To plan for the next year, it’s important to look back at your law…
Cost of Google AdWords on the rise
Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use Google AdWords as a way to generate leads for their law firm. The concept is pretty simple as it relates to search campaigns. Lawyers and law firms run advertisements to individuals who are searching…
Replication is not a good marketing strategy
Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…
Do you know all the advertising requirements?
Marketing a law firm effectively is an important practice of any successful and growing law practice. No matter whether you are running radio, television, print or online advertisements, new business is vital. But before you run any advertisements of any kind, it is critical that you check the ethical rules in your jurisdiction as it…
Why you probably shouldn’t respond to negative online reviews
Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of your of their business online, they cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive online reviews. Of course, obtaining positive online reviews…