Online marketing is essential to the online success of any law firm. If a law firm’s webpage is optimized correctly, it can result in the law firm receiving online leads. Search engine optimization involves a multi-layered approach. A webpage first has to have rich content. Rich content results in organic backlinks to the webpage. A…
Category: Marketing
Have You Made the Move to Smart Bidding?
Many law firms utilize Google AdWords as part of their marketing efforts. It can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google. Google AdWords also appears at the bottom of the page. So, if you are searching for anything within Google,…
Why a Testimonials Page is of Little Use
Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…
Video Conference Software Law Firms May Consider
Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm, or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…
Lawyers Should be Cautious with Zoom
During the COVID-19 crisis, the use of video conference has been on the rise for lawyers and law firms. Not only are lawyers and law firms using video conference for a client and potential client meetings, but it is also utilized for court proceedings. Some law firms are even using video conferences to conduct job…
Attorneys are Counselors at Law
Attorneys rarely forget that they have a role in serving as a legal advocate for their clients. As legal advocates, lawyers file pleadings, issue and respond to discovery and show up to a court to advocate for their clients. Lawyers who litigate rarely forget these obligations. But lawyers often forget that they also serve in…
Coronavirus: Adding Video Conference Technology Into Your Law Practice
Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…
The Fallacy that Law Firm Advertising is Impossible Without Deep Pockets
Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…
Your Law Firm Clients Are Your Best Marketers
Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…
Do You Have Protection from Fraudulent Clicks?
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…
Establishing an After-hour Call Rotation
In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with…
CLE Materials Can Be Used for Webpage Content
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…