An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family law, criminal law, etc. They then end the firm name with the terms center, clinic, group,…
Category: Marketing
Your potential clients may not be calling
Many lawyers and law firms are used to potential clients reaching out to them by telephone. For this reason, they install a great telephone system in their law firm to take these calls. They might hire receptionists or an intake crew to respond to these telephone calls as well. When telephone calls come in, they…
Photos of the city where you practice
In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…
Nobody wants Debbie Downer in initial consultations
Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they want. Some attorneys, however, become naysayers who focus exclusively on worst case scenarios. They instantly become pessimistic about what…
Don’t pull out fee agreements prematurely in initial consultations
Obtaining new clients is an important part of any law firm. New clients are the life blood of any law firm that ensures the law firm can continue to exist. At the same time, you do not want to turn into a pushy sales person to get new clients. Nobody likes a pushy sales person….
Is your law firm available 24/7?
Many law firms think of availability as having somebody to take calls in the law office Monday through Friday from 9 am to 5 pm. Once 5 pm hits in many law firms, business stops until the next day. The reality is that there are 24-hours in a day. If your law firm is only…
Schedule initial consultations quickly
Potential clients call and email lawyers and law firms with the hope of getting help with their legal matter. For many potential clients, the need is imminent. They have a pressing legal situation and they want help and reassurance right away. It can be tough for many lawyers. They might have court dates and numerous…
Your law firm cannot close for the winter
The winter can be difficult for many law firms. In most areas of litigation, the court dates and needs of the clients continue. In some jurisdictions, courts might even want to conclude matters and clear their docket before the year ends. This can help unclog dockets before new cases are filed after the start of…
Remember when lawyers couldn’t advertise?
For many lawyers, it is almost unimaginable to think about today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this comes as…
When it is time to rebrand your law firm
When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a particular message in mind. It might have worked brilliantly. It might be that the message worked wonderfully at…
How often are you blogging?
One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any time doing is…
Initial consultations: Don’t count on them coming back
Initial consultations are an important part of most law firms. In lots of areas of law, repetitive business is critical to the success of the law firm itself. Initial consultations can sometimes come from referrals or word-of-mouth. Initial consultations can also come the marketing or advertising. Making an important impression at an initial consultation is important….