When it is time to rebrand your law firm

When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a particular message in mind. It might have worked brilliantly. It might be that the message worked wonderfully at…

Do you match a better job offer an employee receives?

In almost any business setting, including a law firm, your employees might get a better offer elsewhere at some point. For some employees, they might not even seek out the job offer. In other words, if you have a law firm with great employees, many of these employees will be sought after. They will be…

There is value in law office space with numerous offices

When a lawyer or law firm is looking for office space, there are lots of considerations that have to be taken into mind. As mentioned in a previous article, location certainly matters as to law firm office space. While a lawyer or law firm should not break the bank on office space, it is important…

Your employees will need to learn from their own mistakes

It would be nice if you could simply tell your employees what to do and what not to do. It would be great if they would always take this advice happily. After all, if you are a law firm manager or owner, you have inevitably made many mistakes (and also learned lots of things) over…

The problem with using personal devices in a law firm

With technology today, there are lots of electronic devices law firm employees can use to communicate and to complete legal work. From desktops, laptops, cell phones and tablets, all of these devices can be used to perform legal duties or communicate with clients. Some law firms are tempted to let employees use personal devices to…

How often are you blogging?

One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any time doing is…

Initial consultations: Don’t count on them coming back

Initial consultations are an important part of most law firms. In lots of areas of law, repetitive business is critical to the success of the law firm itself.¬†Initial consultations can sometimes come from referrals or word-of-mouth. Initial consultations can also come the marketing or advertising. Making an important impression at an initial consultation is important….

Law firm social media activity without the followers or likes

An increasing number of law firms and lawyers are finally coming to realize that social media activity is important for a law firm or a lawyer’s practice. Certainly, social media activity can be a great way to spread information about the law firm, share legal information, make new contacts and, ultimately, generate more leads. In…

Never forget that happy clients generally pay

When a law firm performs legal services for clients, it’s critical that law firms perform work that is competent, communicative and diligent. It’s also critical that lawyers put the performance of their legal services at the forefront. At the same time, lawyers need to get paid for the work that they do as well —…

What’s the solution to the online legal form industry?

There are now lots of online legal form companies out there. The big ones are Legal Zoom and Rocket Lawyer. For some lawyers, the idea that there are companies out there that sell legal forms causes them a great deal of fear, distress and anguish. They worry why clients will just purchase a form online…

Interview for open positions on the same day

The reality is that in any law firm, job openings are going to arise periodically. Whether an employee leaves to take a job elsewhere, or your law firm decides that a particular employee is not a good fit, job openings are going to happen. When you look at job data, employees do not tend to…

Do you need to be on the front-page of your webpage?

In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing companies want to go. Another direction many marketing companies will want to go by default is…