For law firms that are trying to generate business, it’s important to have a comprehensive advertising approach. Many when they market their law firm will almost exclusively advertise in a singular way.
In other words, they might pick the phone book. Some firms might like billboards or signage. Others might make referrals their source of business. Some might put their faith and hope online. Some may advertise on the radio. Others might go with television advertising. And others might pick newspapers or magazines.