Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer. However, staying and remaining high in search engine results can be a constant battle. One day, a…
Is Inflation Impacting Your Law Firm?
Market conditions can have an impact on the operation of a law firm. The inflation rate is one area of trouble for most law firms today post-pandemic. The reality is that the cost of goods and services has increased steadily since the pandemic. Many economists believe that a return to pre-pandemic prices will not occur…
What Does Being on the First Page of Google Mean?
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…
Do You Have A Need for Speed?
In a previous article, I discussed when law firms can have a case of the slows. Decisions are made painfully slowly when a law firm has a case of the slows. Critical issues are often bogged down in endless analysis paralysis where nothing can seem to get done. When progress is not made, frustration can…
Internal Versus External Links in Webpage SEO
In a previous article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter for law firms’ web pages. If a law firm does not even know what a link is (external or internal),…
Do You Know Your Zip Codes?
Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…
Branding Versus Lead Generation in Law Firm Advertising
Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm. But one crucial distinction law firms need to understand is the difference between branding and lead generation in law firm advertising. Unfortunately, many…
Are You The Selector or the Selectee in the Hiring Process?
Recruiting new employees into your law firm is vitally important. Whether hiring a lawyer, paralegal, or administrative staff member, a law firm must make the best possible hire. But your law firm must have the right psychological mindset to make positive hires to accomplish that goal. One necessary attitude is that it is the selector…
Leaders Listen: Are Your Ears Open?
Owning or managing a law firm requires a lot of traits. However, one leadership trait vital to a law firm’s success is listening skills. Many emphasize a leader’s ability to communicate. In many instances, communication skills can involve the ability to teach or present to others in a large group setting. In other instances, the…
Are You Utilizing Online Chat on Your Webpage?
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas. Nowadays, many legal consumers are turning to online search engines to find lawyers and law firms in the…
How To Get Social Media Likes and Follows
Why Do Law Firms Need Likes and Followers? Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and followers a law firm has on its social media pages, the better. When individuals like or follow a law…
How To Rank Attorney Candidates
The attorneys you hire to work in your law firm can make a critical difference. The better attorneys you employ in your law firm, the happier clients you will have. Having satisfied clients is vital when law firms are in business to provide competent, communicative and diligent service. Additionally, the better attorneys you hire, the…