Have you made the move to smart bidding?

Many law firms utilize Google AdWords as part of their marketing efforts. Google AdWords can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google. Google AdWords also appears at the bottom of the page. So, if you are searching for anything within…

What domain name to select?

Having a webpage is vital for almost any law firm. The reality is that a webpage for a law firm is a necessity. A webpage can be a source of gaining new clients. Others in the legal community are likely to check out your webpage presence. It could even be other lawyers or judges in the area…

It is not the onboarding, but the hiring process

When new employees do not last long, many are tempted to point to the onboarding process. The thought is that if the onboarding process was better, perhaps the employee may have lasted longer. Yes, the onboarding process is essential. It is important to have informative onboarding materials. It is also critical to have an informative…

Why a testimonials’ page is of little use

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…

Video conference software law firms may consider

Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…

Lawyers should be cautious with Zoom

During the COVID-19 crisis, the use of video conference has been on the rise for lawyers and law firms. Not only are lawyers and law firms using video conference for client and potential client meetings, but it is also utilized for court proceedings. Some law firms are even using video conferences to conduct job interviews….

Attorneys are counselors at law

Attorneys rarely forget that they have a role in serving as a legal advocate for their clients. As legal advocates, lawyers file pleadings, issue and respond to discovery and show up to a court to advocate for their clients. Lawyers who litigate rarely forget these obligations. But lawyers often forget that they also serve in…

Coronavirus: Adding video conference technology into your law practice

Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…

The law firm fallacy that advertising is impossible without deep pockets

Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…

Beware of springboard lawyers

Hiring new lawyers is an essential part of a growing legal practice. If a legal practice is growing, and new clients are coming, your law practice may likely need new lawyers to handle the growth. Growth is mostly a good thing for a law firm, although it comes with its own set of headaches. After all,…

Your law firm clients are your best marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…

Do you have protection from fraudulent clicks?

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…