Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…

Running a law firm is like playing whack a mole

Have you ever played the whack a mole game at the arcade?  This was a popular arcade game created where the player has a soft, black mallet.  From holes on the game, moles randomly appear.  The player whacks the moles as they appear back into the hole.  The quicker the moles are whacked, the higher…

Why you should consider teaching at CLEs

One of the most important things a law firm or lawyer can do is develop a positive reputation in their field of practice for their knowledge and skill.  Lawyers can obviously accomplish through excellent reputation of their clients in court.  This is the way most lawyers solely seek to develop their reputation. But an often…

Do you take a two weeks notice?

From time-to-time an employee is going to leave your law firm.  Sometimes, you may not even get two weeks notice of their departure.  Other times, you might get the courtesy of a two weeks notice. The question is whether or not you accept the two weeks notice or not?  This is an interesting question that…

Obtaining online reviews for your law firm

Like it or not, online reviews are a part of the legal industry these days.  The vast majority of directories (legal or non-legal) allow for online reviews of lawyers and law firms.  The number of online directories out there where lawyers can end up up with reviews is also almost infinite at this point. It…

SEO scams: Marketers who promise to get you on page one

If you are running a law firm, getting new business can be important.  It used to be important to be on the front or the back of the phone book.  It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…

Avoiding the me-monsters in the hiring process

Recruiting new employees in a law firm is an important ask.  It is vital that when you make hires, you get the right employees in your law firm.  No matter whether it’s a lawyer, paralegal or other administrative staff member, you want employees who are selfless, who care about the firm’s clients, the firm itself…

Do not compare yourself to other lawyers and firms

Trying to market for new clientele is an important part of any successful law firm.  Obviously, it is important to bring in new business no matter the area of law and no matter the firm. New business ensures that the law firm doors can remain open.  It can ensure that salaries paid, obligations met and…

The importance of setting an optimistic tone

Running a law firm can certainly be an enjoyable experience in many ways.  It can be satisfying when things are going well.  For example, it’s a great thing when you feel like your firm is providing representation to clients that delights them. It is always great times when a law firm is doing well from a…

Promote from within or hire from the outside?

In any law firms, positions are going to open from time-to-time that need to be filled.  It could be that somebody departs and an important position needs to be filled.  It could be that your firm is growing and you are creating a new, important position within your law firm that needs to be filled….

Are you afraid to ditch the free consultation?

In a previous blog entry, I talked about the potential pitfalls in overly highlighting a free consultation.  I talked about how the some law firms opt to do free consultations (and that this is a judgment call), but the word “free” should not be placed in high-profile spots on a webpage or advertisement. By overly…

How the weather can impact your law firm

Many law firm owners spend little time thinking about how the weather can affect their law firm.  But the reality is that the weather can have a huge impact on the overall success of a law firm.  It can also have an effect on the morale of the employees. No matter where you are located,…