First day for a new law firm employee sets the tone

When a new employee starts at your law firm, it is important to set the tone on the first day. It is true that first impressions do matter a great a deal for a new employee in terms of whether the hire will be succesful. As I talked about in a previous article, law firms…

Social media posts should direct traffic to your own content, not third-parties

Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube and others. Frequently posting social media content is important to having a vibrant social media presence. Having a vibrant social media presence with frequent posts…

Give your webpage address in radio advertisements

Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. it can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, they can cause some individuals to consider that law firm when…

Not overrating employees on employment evaluations

Employment evaluations are a must in any business. This is also true in law firms. No matter whether you evaluate employees yearly, semi-annually or quarterly, you need to evaluate employees on some kind of regular basis. If you are not conducting employment evaluations, it is time to think long and had about doing it. Conducting…

Trimming the fat from your law firm budget

As the end of the year approaches, as a law firm owner or manager, you often reflect back on the year. You reflect on the good that has happened and the areas where you fell short of some goals as well. To plan for the next year, it’s important to look back at your law…

Ineffective management technique: Blaming the boss or the firm

In any law firm, you have your partners and likely senior administrative staff. But below that, you likely have some level or layer of middle management in your firm. It could be lawyers who are not partners, but who are senior level associates who help supervise other lawyers in the law firm.  It could be…

Cost of Google AdWords on the rise

Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use Google AdWords as a way to generate leads for their law firm. The concept is pretty simple as it relates to search campaigns. Lawyers and law firms run advertisements to individuals who are searching…

Us versus them mentality in a law firm

If you are a law firm manager or owner, you want your law firm to succeed. To succeed, you generally need everybody moving in the same direction. Whether the issue be the quality of the legal work being performed to the business aspects of the firm, you want your entire firm on the same page….

Recruiting versus posting job advertisements

When lawyers and law firms would look to make hires, they would traditionally post a job advertisement. They would then review the resumes submitted and hire the best candidate. In the legal industry, posting job advertisements is still important. It is still important to post job advertisements in various places from your local bars, SmartRecruiters,…

Replication is not a good marketing strategy

Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…

Getting over the guilt of getting paid

In almost any industry out there, companies and professionals get paid for the work they do. Whether it be doctors, dentists, accountants, engineers, therapists, chiropractors or any other professional industry, the professional is paid for the work they do. Most do not feel guilt about getting paid for their services, either. If the professionals were…

Do you know all the advertising requirements?

Marketing a law firm effectively is an important practice of any successful and growing law practice. No matter whether you are running radio, television, print or online advertisements, new business is vital. But before you run any advertisements of any kind, it is critical that you check the ethical rules in your jurisdiction as it…