What is a frenemy in the legal world?

Law Firm frenemyIn any area of life, you have friends and you, unfortunately, probably have some people you would consider to be enemies.  Truth be told: In law firm land, it is not any different.

Friends are obviously people who have your back.  Friends root for you to do well.  Friends are happy when things are going well for you and your law firm.  They want to see you and your firm do well.  They offer truthful constructive criticism with the goal of improving your law firm and you as a lawyer.

Friends like this are invaluable.  Friends like this can be other lawyers who may have the same or similar experience as a lawyer or law firm owner as you do.  Friends are often other attorneys who went to law school with a lawyer.  Friends are people who you have developed a good rapport with over time.  And, in some instances, a friend like this can be a lawyer who has more experience and is a mentor.  The reality is that we all need friends in life.  And this is also true in law firm and lawyer land.

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What is anchor text in law firm webpage linking?

Law firm anchor textMany lawyers and law firms have a hard time understanding the concept of linking for search engine optimization purposes.  A link is any time another webpage on the internet point back to your law firm’s webpage domain address.

To rank high online, law firms would historically gets lots of links.  Lots of links meant that the search engine would assume that the webpage had worth and would rank it high on the search engines.

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Buying the same brand and models of electronic hardwire

Law firm computer equipmentThe more law firm employees you have, the more law firm equipment you can end up having to buy and maintain.  From computers, printers, copy machines, cell phones, postage machines, modems and routers and other electronic equipment you might have to maintain, it can get more cumbersome than many realize.

In a small law office, this might not seem particularly cumbersome at first.  But the more a law firm grows, the more of an issue this can become.

Take for example printers you might have in your law office.  If multiple people in the office are using different brands and models of printers, when they run out of toner, you might spend a lot of time trying to ensure that you are getting the right type of toner at the right price.  This can take a lot of time out of the day of your or other law firm employees who manage this in your firm.

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Webpage backlinks are not dead

Law firm webpage backlinks

When law firms would focus on search engine optimization (“seo”) for their law firm webpage, not that long ago, it used to be that backlinks was the focus.  A law firm could pay a company to get them hundreds or thousands of backlinks.  Miraculously, the law firm would rank at the top of the search engines.

Law firms who got this, would rank high and get lots of leads.  Law firms that didn’t never ranked well and probably always wondered why.

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Another office suite law firms should consider

Law firm office suiteIn a previous blog entry, I talked about the potential benefits of using Apache Open Office for their law firm.  With Apache Open Office, law firms can get a complete office suite program that can do anything other office suites can do.  They can also get this office suite without paying a dime.

With the cost of some office suites these days, and some requiring a reoccurring payment like Microsoft Office 365, some law firms are looking for other options.  After all, does it really make sense to pay a monthly fee for each employee simply for word processing and office suite software? [Read more…]

How donating to charities is a win-win

Law firm charitable donationsFor those of you with law firms, there are lots of marketing opportunities for your law firm.  From the internet, to television, radio, magazines, billboards, the phone book and other options, the possibilities are endless in terms of marketing your law firm.

At the same time, in every community, there are lots of charities out there that serve the community.  Many of these charities really do great things in terms of helping the community.  From helping the sick, the poor and other noble and worthy causes, these charitable organizations do great things.

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Experience versus personality in law firm hires?

Personality traits in law firmIn a previous blog entry, I discussed the importance of making experienced law firm hires.  Applicants who have experience, and experience in the areas of law in which your law firm practices, can have a positive impact on your law firm.  It is certainly helpful to have new employees who are able to hit the ground running.

Having employees who can hit the ground running can help satisfy clients.  They can perform solid legal work right out of the gates.  They likely will not believe that a law firm has a duty to train or teach like a college or university.

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Comprehensive advertising approach for law firms

Comprehensive law firm advertisingFor law firms that are trying to generate business, it’s important to have a comprehensive advertising approach.  Many when they market their law firm will almost exclusively advertise in a singular way.

In other words, they might pick the phone book.  Some firms might like billboards or signage.  Others might make referrals their source of business.  Some might put their faith and hope online.  Some may advertise on the radio.  Others might go with television advertising.  And others might pick newspapers or magazines.

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Order of making a law firm hire

Law firm hiresPeriodically, any law firm is going to have a job opening arise.  In some cases, the position might be important and need to be filled in an expeditious manner.

Making a good hire is critical to the success of the law firm.  The better the hire that is made, the better it is for the clients of the law firm, especially if the position is that of an attorney or paralegal.  And the better the hire that is made, the better it also is for the law firm in terms of the functioning of the law office.

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Updating your photo on your webpage

Law firm photograph When a lawyer begins their law firm, they oftentimes have their photograph taken for promotional purposes.  This photograph then goes on the webpage.  The lawyer might that photograph on various online biographies.  They might use this photograph in other advertisements they do on the internet and otherwise.

Years go by and most lawyers just keep using the same photograph without a second thought.  For some lawyers, they might have that special photograph of themselves that was taken at the best possible angle.  They like the photograph.  They become attached to it.  And they want to keep using it.

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