Is it time to clean house in your law firm?

When you have a law firm, there are going to be periods of time where things are running fantastically. Everybody is moving in the same direction. Everybody is positive and upbeat. Everybody is following the policies and procedures. Law firm life is good. On the other hand, in most law firms, there are going to…

Do you have a social media policy for your law firm?

Social media is prominent in society at this point. From Facebook, Twitter, LinkedIn, Snapchat, Instagram and a litany of other social media platforms, your employees are likely on social media. When employees go on social media, posts are often spontaneous. They are often made without a lot of thought. Employees generally can on social media…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

It’s okay to pull the ripcord on some employees

When you are a law firm owner or manager, it can be a tough task managing employees. Try as you might to get all your employees moving in the same direction, there are times when this can be seemingly difficult or impossible. At almost any given time, there is usually at least one employee —…

Marketing efforts on the back burner

Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…

Shrinking law school classes effecting law firms

In case you have not been paying attention, law school classes have been shrinking for some time now. The decline in the size of law school classes is widespread — and is not something that is isolated to specific schools or regions. Law firms that are excelling are well aware of this trend and are…

Do you have an accounts receivable problem?

Running a law firm costs a lot of money. From paying employees, rent, yourself, the cost of office supplies, utilities, insurance, taxes and other miscellaneous expenses, it is not easy for most law firms. This is why some attorneys choose not to tangle with owning a law firm — and instead work for others as…

Open source program for designing advertisements

If you are putting out law firm advertisements in magazines, newspaper or even online, putting these advertisements together can take a lot of time and skill. Some of the programs many use to put together these advertisements can be quite expensive. For many law firms, the cost, or reoccurring cost, of these programs can be…

Applicants who reference social activities in job interviews

Interviewing applicants for law firm jobs is tough. You really have to sit and listen hard to the answers and questions of applicants. You have to attempt to read between the lines to get to the heart of an employee. What are they looking for in a job experience Why do they want to work…

Relying solely on referrals is dangerous

Referrals can be an important component of the business of many law firms.  Whether those referrals are from other legal professionals, networking contacts, social contacts or former clients, they can really help a lot of law firms. New clients that come from referrals can be some of the best kind of clients a law firm…

Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…