Open source program for designing advertisements

If you are putting out law firm advertisements in magazines, newspaper or even online, putting these advertisements together can take a lot of time and skill. Some of the programs many use to put together these advertisements can be quite expensive. For many law firms, the cost, or reoccurring cost, of these programs can be…

Applicants who reference social activities in job interviews

Interviewing applicants for law firm jobs is tough. You really have to sit and listen hard to the answers and questions of applicants. You have to attempt to read between the lines to get to the heart of an employee. What are they looking for in a job experience Why do they want to work…

Relying solely on referrals is dangerous

Referrals can be an important component of the business of many law firms.  Whether those referrals are from other legal professionals, networking contacts, social contacts or former clients, they can really help a lot of law firms. New clients that come from referrals can be some of the best kind of clients a law firm…

Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…

Running a law firm is like playing whack a mole

Have you ever played the whack a mole game at the arcade?  This was a popular arcade game created where the player has a soft, black mallet.  From holes on the game, moles randomly appear.  The player whacks the moles as they appear back into the hole.  The quicker the moles are whacked, the higher…

Why you should consider teaching at CLEs

One of the most important things a law firm or lawyer can do is develop a positive reputation in their field of practice for their knowledge and skill.  Lawyers can obviously accomplish through excellent reputation of their clients in court.  This is the way most lawyers solely seek to develop their reputation. But an often…

Do you take a two weeks notice?

From time-to-time an employee is going to leave your law firm.  Sometimes, you may not even get two weeks notice of their departure.  Other times, you might get the courtesy of a two weeks notice. The question is whether or not you accept the two weeks notice or not?  This is an interesting question that…

Obtaining online reviews for your law firm

Like it or not, online reviews are a part of the legal industry these days.  The vast majority of directories (legal or non-legal) allow for online reviews of lawyers and law firms.  The number of online directories out there where lawyers can end up up with reviews is also almost infinite at this point. It…

SEO scams: Marketers who promise to get you on page one

If you are running a law firm, getting new business can be important.  It used to be important to be on the front or the back of the phone book.  It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…

Avoiding the me-monsters in the hiring process

Recruiting new employees in a law firm is an important ask.  It is vital that when you make hires, you get the right employees in your law firm.  No matter whether it’s a lawyer, paralegal or other administrative staff member, you want employees who are selfless, who care about the firm’s clients, the firm itself…

Do not compare yourself to other lawyers and firms

Trying to market for new clientele is an important part of any successful law firm.  Obviously, it is important to bring in new business no matter the area of law and no matter the firm. New business ensures that the law firm doors can remain open.  It can ensure that salaries paid, obligations met and…