Advertise to other professionals or the public?

When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to other lawyers and other professionals who work closely with lawyers? Or do they focus their advertising efforts to the…

Employees want to get paid more, while clients want to pay less

Running a law firm can result in having to balance various competing interests. One of the most interesting quandaries that a law firm can face is realizing that employees almost always want to get paid more, while clients are almost always looking to pay less. This is one of the most interesting catch-22’s that are…

Does your law firm have a case of “the slows?”

During the Civil War, President Lincoln was frustrated with the performance of General George McClellan. One of his chief complaints with General McClellan, as he put it,  was that he had a case of “the slows.” Instead of marching forward to fight, he spent all his time preparing for battle versus actually marching his troops…

Do not overspend on law firm office space

When lawyers are selecting office space for their law office, the decision is often very difficult. For most lawyers, they want office space that sends a message. They want office space that is going to impress and attract clients. They want to feel great when they are sitting in their shiny office. At the same…

Do not expect pats on the back for employing people

Making the decision to start a law firm is a big decision. The time, energy, hours, stress and heartache that it takes to keep the firm moving in a positive direction is more than most would imagine. Many who contemplate starting a law firm, or see others who have started a law firm, have the…

Do you communicate regularly in writing to clients?

No matter the areas of law in which your law firm practices, communication is key. Lawyers have a duty to communicate with clients such as they are able to make informed decisions about the representation. Communication ensures as well that clients are updated as to the status of their case. Communication also involves explaining the…

Measuring initial consultation conversions

If you are spending law firm money to market your law practice, it is important that your law firm is making a good impression with potential clients who walk in the door. Otherwise, those marketing dollars can literally go down the drain. Interestingly, some attorneys are just more adept at making a solid impression with…

First day for a new law firm employee sets the tone

When a new employee starts at your law firm, it is important to set the tone on the first day. It is true that first impressions do matter a great a deal for a new employee in terms of whether the hire will be successful. As I talked about in a previous article, law firms…

Social media posts should direct traffic to your own content, not third-parties

Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube and others. Frequently posting social media content is important to having a vibrant social media presence. Having a vibrant social media presence with frequent posts…

Give your webpage address in radio advertisements

Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. it can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, they can cause some individuals to consider that law firm when…

Not overrating employees on employment evaluations

Employment evaluations are a must in any business. This is also true in law firms. No matter whether you evaluate employees yearly, semi-annually or quarterly, you need to evaluate employees on some kind of regular basis. If you are not conducting employment evaluations, it is time to think long and had about doing it. Conducting…

Trimming the fat from your law firm budget

As the end of the year approaches, as a law firm owner or manager, you often reflect back on the year. You reflect on the good that has happened and the areas where you fell short of some goals as well. To plan for the next year, it’s important to look back at your law…