Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

Comprehensive advertising approach for law firms

For law firms that are trying to generate business, it’s important to have a comprehensive advertising approach.  Many when they market their law firm will almost exclusively advertise in a singular way. In other words, they might pick the phone book.  Some firms might like billboards or signage.  Others might make referrals their source of business….