Comprehensive advertising approach for law firms

For law firms that are trying to generate business, it’s important to have a comprehensive advertising approach.  Many when they market their law firm will almost exclusively advertise in a singular way. In other words, they might pick the phone book.  Some firms might like billboards or signage.  Others might make referrals their source of business….

Why are you in the phone book?

Not that long ago, advertising in the phone book was the way to go.  Attorneys would take out giant ads in the phone book.  From there, the phone calls and business would just come rolling into the office. When an attorney has done well in advertising in one area, it’s hard to change.  Attorneys naturally…