Recruiting versus posting job advertisements

When lawyers and law firms would look to make hires, they would traditionally post a job advertisement. They would then review the resumes submitted and hire the best candidate. In the legal industry, posting job advertisements is still important. It is still important to post job advertisements in various places from your local bars, SmartRecruiters,…

Replication is not a good marketing strategy

Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…

Why you probably shouldn’t respond to negative online reviews

Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of your of their business online, they cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive online reviews. Of course, obtaining positive online reviews…

Case never looked better than the day you got it

Obtaining new business is critical in the legal industry. You obviously need new cases on a regular basis. This is why law firms are in business in the first place: To perform legal services for clients. One area that can be a problem for some lawyers, and some young lawyers in particular, is t become…

Resist the urge to read off a teleprompter

Lawyers who litigate generally have to go into court and think quick on their feet. They might go in with a basic plan in terms of what they want to say. But there is no question that attorneys need to have the ability to think and speak freely if they are going to be successful….

Do not be a lawyer in a wrinkled suit

As I have referenced previously, clients view you in many ways based on your appearance. Fair or not, that is the reality of the situation. You have to look like a top-notch attorney when you are meeting potential clients and appearing in court. One area where clients can automatically lower their standing in the minds…

That’s the way we’ve always done things

A lot of lawyers and law firms have often done things the same way a long time. They like doing things the same way. Doing things the same way makes them comfortable. It feels like a safe place. It does not involve risk. It does not involve learning something new.  Just like an old dog,…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

Marketing efforts on the back burner

Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…

Shrinking law school classes effecting law firms

In case you have not been paying attention, law school classes have been shrinking for some time now. The decline in the size of law school classes is widespread — and is not something that is isolated to specific schools or regions. Law firms that are excelling are well aware of this trend and are…

Do you have an accounts receivable problem?

Running a law firm costs a lot of money. From paying employees, rent, yourself, the cost of office supplies, utilities, insurance, taxes and other miscellaneous expenses, it is not easy for most law firms. This is why some attorneys choose not to tangle with owning a law firm — and instead work for others as…

Open source program for designing advertisements

If you are putting out law firm advertisements in magazines, newspaper or even online, putting these advertisements together can take a lot of time and skill. Some of the programs many use to put together these advertisements can be quite expensive. For many law firms, the cost, or reoccurring cost, of these programs can be…