Do you communicate regularly in writing to clients?

No matter the areas of law in which your law firm practices, communication is key. Lawyers have a duty to communicate with clients such as they are able to make informed decisions about the representation. Communication ensures as well that clients are updated as to the status of their case. Communication also involves explaining the…

First day for a new law firm employee sets the tone

When a new employee starts at your law firm, it is important to set the tone on the first day. It is true that first impressions do matter a great a deal for a new employee in terms of whether the hire will be succesful. As I talked about in a previous article, law firms…

Social media posts should direct traffic to your own content, not third-parties

Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube and others. Frequently posting social media content is important to having a vibrant social media presence. Having a vibrant social media presence with frequent posts…

Not overrating employees on employment evaluations

Employment evaluations are a must in any business. This is also true in law firms. No matter whether you evaluate employees yearly, semi-annually or quarterly, you need to evaluate employees on some kind of regular basis. If you are not conducting employment evaluations, it is time to think long and had about doing it. Conducting…

Recruiting versus posting job advertisements

When lawyers and law firms would look to make hires, they would traditionally post a job advertisement. They would then review the resumes submitted and hire the best candidate. In the legal industry, posting job advertisements is still important. It is still important to post job advertisements in various places from your local bars, SmartRecruiters,…

Replication is not a good marketing strategy

Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…

Why you probably shouldn’t respond to negative online reviews

Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of your of their business online, they cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive online reviews. Of course, obtaining positive online reviews…

Case never looked better than the day you got it

Obtaining new business is critical in the legal industry. You obviously need new cases on a regular basis. This is why law firms are in business in the first place: To perform legal services for clients. One area that can be a problem for some lawyers, and some young lawyers in particular, is t become…

Resist the urge to read off a teleprompter

Lawyers who litigate generally have to go into court and think quick on their feet. They might go in with a basic plan in terms of what they want to say. But there is no question that attorneys need to have the ability to think and speak freely if they are going to be successful….

Do not be a lawyer in a wrinkled suit

As I have referenced previously, clients view you in many ways based on your appearance. Fair or not, that is the reality of the situation. You have to look like a top-notch attorney when you are meeting potential clients and appearing in court. One area where clients can automatically lower their standing in the minds…

That’s the way we’ve always done things

A lot of lawyers and law firms have often done things the same way a long time. They like doing things the same way. Doing things the same way makes them comfortable. It feels like a safe place. It does not involve risk. It does not involve learning something new.  Just like an old dog,…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…