What Does Being on the First Page of Google Mean?

Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…

Do’s and Don’ts of Initial Consultations

Initial consultations are critical to the success of any law firm. The reality is that law firms that want to thrive and succeed need to put their best foot forward in an initial consultation. Obtaining new clientele is necessary for a law firm to succeed. New clients ensure that the lights can stay on in…

Tips for Attorneys to Prevent Burnout

The practice of law can be difficult.  Dealing with certain clients can be emotionally taxing.  It can also be hard at times dealing with the court system and other legal professionals in contested litigation where tensions and emotions can escalate. For those who own their own law firm, the business aspects of being an attorney…

What to Make of Job-Hoppers?

In the hiring process, many candidates apply who have a history of being a job-hopper. When looking at the resume, many candidates do not stay at previous jobs long. Whether it is six months, a year, or two years, the truth is that some individuals are regularly on the move. The question many law firm…

It is Not the Onboarding, but the Hiring Process

When new employees do not last long, many are tempted to point to the onboarding process. The thought is that if the onboarding process was better, perhaps the employee may have lasted longer. Yes, the onboarding process is essential. It is important to have informative onboarding materials. It is also critical to have an informative…

Why a Testimonials Page is of Little Use

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…

Video Conference Software Law Firms May Consider

Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm, or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…

Lawyers Should be Cautious with Zoom

During the COVID-19 crisis, the use of video conference has been on the rise for lawyers and law firms. Not only are lawyers and law firms using video conference for a client and potential client meetings, but it is also utilized for court proceedings. Some law firms are even using video conferences to conduct job…

Coronavirus: Adding Video Conference Technology Into Your Law Practice

Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…

The Fallacy that Law Firm Advertising is Impossible Without Deep Pockets

Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…

Your Law Firm Clients Are Your Best Marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…

Do You Have Protection from Fraudulent Clicks?

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…