Your law firm clients are your best marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…

Do you have protection from fraudulent clicks?

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…

Establishing an after-hour call rotation

In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with…

The not-so charitable lawyer

Giving back is something that is important for a lawyer. At the beginning of their career, many lawyers are concerned about paying back their student loans and other debts. They may be concerned about getting grounded in their careers. They may be concerned about being able to support themselves and their family. This can make…

Photos of the city where you practice

In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…

What’s the fascination with flat fees?

Many clients complain about the fact that most lawyers bill by the hour. They often do not like billable hours because it results in the cost of their case being variable. In other areas of life, most clients are used to knowing what something is going to cost on the front-end. For example, if they…

Nobody wants Debbie Downer in initial consultations

Initial consultations are an important part of most law firms. Potential clients meet attorneys about their cases. They want an attorney who can help them achieve their goals. Most clients come in knowing generally what they want. Some attorneys, however, become naysayers who focus exclusively on worst case scenarios. They instantly become pessimistic about what…

If you are different, you won’t be liked

The legal industry is a pretty conservative industry. Most lawyers and law firms run their law firms in a very similar manner. It is what other lawyers, law firms and courts often expect. Some in the legal industry expect that lawyers will not advertise much at all. The viewpoint of some is that advertising is…

Be sure to get yourself a ride

There are lots of social events that lawyers are expected to attend. From bar activities, charity and other social events, successful lawyers area really expected to be in lots of places to keep their practice thriving. Being social and being on the go can results in lots of referrals for lawyers. It can also result…

Do you treat your time as being valuable?

The education and training that lawyers receive is valuable. For some reason, many lawyers are prone to forgetting their value. Getting through law school and passing the bar examination is a significant achievement. In this day and age, lawyers have to spend considerable amounts of money to get through law school. The cost is greatly…

Do you match a better job offer an employee receives?

In almost any business setting, including a law firm, your employees might get a better offer elsewhere at some point. For some employees, they might not even seek out the job offer. In other words, if you have a law firm with great employees, many of these employees will be sought after. They will be…

Your employees will need to learn from their own mistakes

It would be nice if you could simply tell your employees what to do and what not to do. It would be great if they would always take this advice happily. After all, if you are a law firm manager or owner, you have inevitably made many mistakes (and also learned lots of things) over…