Do you need to be on the front-page of your webpage?

In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing companies want to go. Another direction many marketing companies will want to go by default is…

“Don’t advertise. Be patient and build your practice.”

Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. For most lawyers, they have surely heard statements like this over time. For lawyers who have been practicing a long time, this is often the mentality. The idea is that a…

Who makes more: lawyers or doctors?

Many when the consider engaging in a professional career debate whether they should be a doctor and lawyer. These professions are two that many look at when their decide their path in life.  There is something about medical or law school that attracts many individuals to contemplate one career or the other. Obviously, the decision…

Advertise to other professionals or the public?

When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to other lawyers and other professionals who work closely with lawyers? Or do they focus their advertising efforts to the…

Does your law firm have a case of “the slows?”

During the Civil War, President Lincoln was frustrated with the performance of General George McClellan. One of his chief complaints with General McClellan, as he put it,  was that he had a case of “the slows.” Instead of marching forward to fight, he spent all his time preparing for battle versus actually marching his troops…

Do you communicate regularly in writing to clients?

No matter the areas of law in which your law firm practices, communication is key. Lawyers have a duty to communicate with clients such as they are able to make informed decisions about the representation. Communication ensures as well that clients are updated as to the status of their case. Communication also involves explaining the…

First day for a new law firm employee sets the tone

When a new employee starts at your law firm, it is important to set the tone on the first day. It is true that first impressions do matter a great a deal for a new employee in terms of whether the hire will be succesful. As I talked about in a previous article, law firms…

Social media posts should direct traffic to your own content, not third-parties

Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube and others. Frequently posting social media content is important to having a vibrant social media presence. Having a vibrant social media presence with frequent posts…

Not overrating employees on employment evaluations

Employment evaluations are a must in any business. This is also true in law firms. No matter whether you evaluate employees yearly, semi-annually or quarterly, you need to evaluate employees on some kind of regular basis. If you are not conducting employment evaluations, it is time to think long and had about doing it. Conducting…

Recruiting versus posting job advertisements

When lawyers and law firms would look to make hires, they would traditionally post a job advertisement. They would then review the resumes submitted and hire the best candidate. In the legal industry, posting job advertisements is still important. It is still important to post job advertisements in various places from your local bars, SmartRecruiters,…

Replication is not a good marketing strategy

Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…

Why you probably shouldn’t respond to negative online reviews

Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of your of their business online, they cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive online reviews. Of course, obtaining positive online reviews…