It is not the onboarding, but the hiring process

When new employees do not last long, many are tempted to point to the onboarding process. The thought is that if the onboarding process was better, perhaps the employee may have lasted longer. Yes, the onboarding process is essential. It is important to have informative onboarding materials. It is also critical to have an informative…

Why a testimonials’ page is of little use

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…

Video conference software law firms may consider

Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…

Lawyers should be cautious with Zoom

During the COVID-19 crisis, the use of video conference has been on the rise for lawyers and law firms. Not only are lawyers and law firms using video conference for client and potential client meetings, but it is also utilized for court proceedings. Some law firms are even using video conferences to conduct job interviews….

Coronavirus: Adding video conference technology into your law practice

Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…

The law firm fallacy that advertising is impossible without deep pockets

Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…

Your law firm clients are your best marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…

Do you have protection from fraudulent clicks?

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…

Establishing an after-hour call rotation

In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with…

The not-so charitable lawyer

Giving back is something that is important for a lawyer. At the beginning of their career, many lawyers are concerned about paying back their student loans and other debts. They may be concerned about getting grounded in their careers. They may be concerned about being able to support themselves and their family. This can make…

Photos of the city where you practice

In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…

What’s the fascination with flat fees?

Many clients complain about the fact that most lawyers bill by the hour. They often do not like billable hours because it results in the cost of their case being variable. In other areas of life, most clients are used to knowing what something is going to cost on the front-end. For example, if they…