Surveying your law firm clients

Client satisfaction is critical to the success of any law firm. It is vital that the vast majority of your clients walk away feeling as if they have received competent, communicative and diligent representation. Happy clients will refer their friends and family. Happy clients will pay their bills. Happy clients will give you positive reviews….

CLE materials can be used for webpage content

In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs).  Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…

Do not ask leading questions in job interviews

Hiring law firm employees is a vital task. The employees you hire (or candidates you pass on) can go a long way toward the success of your law firm. One way to hire the best possible candidate is to hone your interviewing techniques. How an individual conducts a job interview is a critical skill for…

What’s the trust of your webpage?

Search engine optimization is important to the visibility and ranking of a law firm webpage. There are many factors that go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is constantly evolving and changing. Search engines often do not even reveal all the factors. However, there still are…

One big office or multiple smaller offices?

Most lawyers and law firms are tempted to have one office in their locality. As their firm grows, they get rid of the smaller space and get bigger space. Or, they work out an expansion with their current landlord. The positives of having one office are that all the law firm personnel are in location….

Your law firm should podcast

In a previous article, I talked about the importance of blogging for lawyers and law firms. Blogging is a cost-effective and easy way to marketing and spreading the message out about a lawyer or law firm. Through blogging, a lawyer or law firm can show their knowledge about their practice area. They can also help…

Putting your practice area in your law firm name

An increasing number of lawyers are tempted to put their primary practice area in their law firm name. No matter their practice area, the firm name often says the area of law in it, like bankruptcy, personal injury, family law, criminal law, etc. They then end the firm name with the terms center, clinic, group,…

The not-so charitable lawyer

Giving back is something that is important for a lawyer. At the beginning of their career, many lawyers are concerned about paying back their student loans and other debts. They may be concerned about getting grounded in their careers. They may be concerned about being able to support themselves and their family. This can make…

Your potential clients may not be calling

Many lawyers and law firms are used to potential clients reaching out to them by telephone. For this reason, they install a great telephone system in their law firm to take these calls. They might hire receptionists or an intake crew to respond to these telephone calls as well. When telephone calls come in, they…

Photos of the city where you practice

In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…

Where are the potential clients you want to attract?

Deciding where to put your law office is an important decision. Where your law office is located can have a big impact on the success of your firm. Whether it’s the only location for your law firm, or an additional expansion you are opening, you want to think about it carefully. There are always a…

“I can’t” versus “I can”

“I can’t” versus “I can” is an important mentality in any work environment. This is true as well within a law firm. No matter whether somebody is a lawyer, paralegal or other administrative employee of the firm, employees have job functions that they have to perform. The job functions sometimes have to be performed for…