In a previous article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter for law firms’ web pages. If a law firm does not even know what a link is (external or internal),…
Author: Kirk C. Stange, Esq.
Kirk Stange is a Founding Partner at Stange Law Firm, PC.
Do you know your zip codes?
Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…
Branding versus lead generation in law firm advertising
Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm. But one crucial distinction law firms need to understand is the difference between branding and lead generation in law firm advertising. Unfortunately, many…
Are you the selector or the selectee in the hiring process?
Recruiting new employees into your law firm is vitally important. Whether hiring a lawyer, paralegal, or administrative staff member, a law firm must make the best possible hire. But your law firm must have the right psychological mindset to make positive hires to accomplish that goal. One necessary attitude is that it is the selector…
Leaders listen: Are your ears open?
Owning or managing a law firm requires a lot of traits. However, one leadership trait vital to a law firm’s success is listening skills. Many emphasize a leader’s ability to communicate. In many instances, communication skills can involve the ability to teach or present to others in a large group setting. In other instances, the…
Are you utilizing online chat on your webpage?
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas. Nowadays, many legal consumers are turning to online search engines to find lawyers and law firms in the…
How to get social media likes and follows
Why Do Law Firms Need Likes and Followers? Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and followers a law firm has on its social media pages, the better. When individuals like or follow a law…
How to rank attorney candidates
The attorneys you hire to work in your law firm can make a critical difference. The better attorneys you employ in your law firm, the happier clients you will have. Having satisfied clients is vital when law firms are in business to provide competent, communicative and diligent service. Additionally, the better attorneys you hire, the…
Is your law firm website secured?
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the webpage is designed to help attract new clients or provide information to existing clients and others, law firm webpages can serve an essential purpose. The webpage address can be an essential consideration…
Recruiters need to recruit
Finding the best talent in any law firm is vitally important. The quality of the lawyers, paralegals and other staff can make all the difference in terms of client satisfaction and the growth of a law firm. To find the best talent, most law firms will need a recruiting wing within their law firm. The…
Are you running paid social media ads for your law firm?
Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options for businesses that have a reliable marketing budget. Many firms are also open to advertising on the radio, television, and in print….
The difference between policies and preferences
Law firms need policies and procedures in place because they ensure that everybody knows the rules within the firm. The larger the law firm, the more important it is to have set policies and procedures. Law firms that do not have policies and procedures manuals should consider hiring an employment law firm to assist them….