For those of you with law firms, there are lots of marketing opportunities for your law firm. From the internet to television, radio, magazines, billboards, the phone book, and other options, the possibilities are endless in terms of marketing your law firm. At the same time, in every community, there are lots of charities out…
Tag: Marketing
Be sure to follow the cheese
Marketing is an important component of running a law firm. Whether the marketing is done online or through radio, television, the phone book, signage, print, or word of mouth, a law firm needs to attract new leads. Law firms tend to stick with what has worked in the past. What has worked in the past…
What are you doing with your law firm Facebook page?
Facebook is ingrained in society at this point. It’s where people keep in touch. It’s where people socialize, get the news, comment, and engage in conversation. Like it or not, Facebook is part of the fabric of society at this point. Many law firms have Facebook pages. For many law firms, an employee may have…
Not jumping off the cliff like a lemming
When you’re running a law firm, it’s easy to follow the crowd. For example, many decide to get advice from others who have a law firm or simply mimic what others are doing. The result is that multiple firms begin taking the same approach with their marketing and management approaches, whether it works or not….
Does signage help lawyers?
Back in the day, signage was apparently a solid marketing strategy for an attorney. Attorneys would open their office on a frequently traveled road. A sign would be put out front and attorneys would expect that clients would just come. That’s the belief anyway. In the days of the phone book and billboards, maybe this worked? Maybe it was all a myth in the first place?
Regardless, are there any attorneys who think this can be a primary marketing strategy in this day and age? The reality is that signage, as a marketing strategy, has mostly fallen by the wayside like other methods of advertising such as the phone book, billboards, etc. It is really hard to fathom law firms that get the vast majority of their business from walk-in business that comes from signage. In fact, there are many law firms that do very well with absolutely no signage at all.