A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas. Nowadays, many legal consumers are turning to online search engines to find lawyers and law firms in the…
Tag: Marketing
CLE Materials Can Be Used for Webpage Content
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…
Remember When Lawyers Couldn’t Advertise?
For many lawyers, it is almost unimaginable to think about not advertising today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this…
When it is Time to Rebrand Your Law Firm
When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a particular message in mind. It might have worked brilliantly. It might be that the message worked wonderfully at…
“Don’t Advertise. Be Patient and Build Your Practice.”
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. For most lawyers, they have surely heard statements like this over time. For lawyers who have been practicing a long time, this is often the mentality. The idea is that a…
Replication is Not a Good Marketing Strategy
Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…
Marketing efforts on the back burner
Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…
Relying solely on referrals is dangerous
Referrals can be an important component of the business of many law firms. Whether those referrals are from other legal professionals, networking contacts, social contacts or former clients, they can really help a lot of law firms. New clients that come from referrals can be some of the best kind of clients a law firm…
Do not compare yourself to other lawyers and firms
Trying to market for new clientele is an important part of any successful law firm. Obviously, it is important to bring in new business no matter the area of law and no matter the firm. New business ensures that the law firm doors can remain open. It can ensure that salaries paid, obligations met and…
How donating to charities is a win-win
For those of you with law firms, there are lots of marketing opportunities for your law firm. From the internet, to television, radio, magazines, billboards, the phone book and other options, the possibilities are endless in terms of marketing your law firm. At the same time, in every community, there are lots of charities out…
Be sure to follow the cheese
Marketing is an important component of running a law firm. Whether the marketing is done online or is through radio, television, the phone book, signage, print or word of mouth, it’s important for a law firm to attract new leads. Law firms have a tendency to stick with what has worked in the past. What…
What are you doing with your law firm Facebook page?
Facebook is totally engrained in society at this point. It’s where people keep in touch. It’s where people socialize, get the news, comment and engage in conversation. Like it or not, Facebook is part of the fabric of society at this point. Many law firms have Facebook pages. For many law firms, an employee may…