Remember when lawyers couldn’t advertise?

For many lawyers, it is almost unimaginable to think about today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this comes as…

When it is time to rebrand your law firm

When you begin your marketing efforts for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with particular images or logos. Your advertising might have a particular message in mind. It might have worked brilliantly. It might be that the message worked wonderfully at…

“Don’t advertise. Be patient and build your practice.”

Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. For most lawyers, they have surely heard statements like this over time. For lawyers who have been practicing a long time, this is often the mentality. The idea is that a…

Replication is not a good marketing strategy

Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…

Marketing efforts on the back burner

Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…

Relying solely on referrals is dangerous

Referrals can be an important component of the business of many law firms.  Whether those referrals are from other legal professionals, networking contacts, social contacts or former clients, they can really help a lot of law firms. New clients that come from referrals can be some of the best kind of clients a law firm…

Do not compare yourself to other lawyers and firms

Trying to market for new clientele is an important part of any successful law firm.  Obviously, it is important to bring in new business no matter the area of law and no matter the firm. New business ensures that the law firm doors can remain open.  It can ensure that salaries paid, obligations met and…

How donating to charities is a win-win

For those of you with law firms, there are lots of marketing opportunities for your law firm.  From the internet, to television, radio, magazines, billboards, the phone book and other options, the possibilities are endless in terms of marketing your law firm. At the same time, in every community, there are lots of charities out…

Be sure to follow the cheese

Marketing is an important component of running a law firm.  Whether the marketing is done online or is through radio, television, the phone book, signage, print or word of mouth, it’s important for a law firm to attract new leads. Law firms have a tendency to stick with what has worked in the past.  What…

What are you doing with your law firm Facebook page?

Facebook is totally engrained in society at this point.  It’s where people keep in touch.  It’s where people socialize, get the news, comment and engage in conversation.  Like it or not, Facebook is part of the fabric of society at this point. Many law firms have Facebook pages.  For many law firms, an employee may…

Not jumping off the cliff like a lemming

When you’re running a law firm, it’s easy follow the crowd.  For example, many decide to get advice from others that have a law firm or simply mimic what others are doing.  The end result is multiple firms begin taking the exact same approach with their marketing and management approaches whether it actually works or not….

Does signage help lawyers?

Back in the day, signage was apparently a solid marketing strategy for an attorney. Attorneys would open their office on a frequently traveled road. A sign would be put out front and attorneys would expect that clients would just come. That’s the belief anyway. In the days of the phone book and billboards, maybe this worked? Maybe it was all a myth in the first place?

Regardless, are there any attorneys who think this can be a primary marketing strategy in this day and age? The reality is that signage, as a marketing strategy, has mostly fallen by the wayside like other methods of advertising such as the phone book, billboards, etc. It is really hard to fathom law firms that get the vast majority of their business from walk-in business that comes from signage. In fact, there are many law firms that do very well with absolutely no signage at all.