The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm. The announcements can involve new employees at the law firm. Press releases might involve new office locations. It could also include continuing…
Tag: Marketing
Email marketing: Are you feeding the chimp?
Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging. One way a law firm can help itself is through email marketing. Email marketing can be effective and powerful. The cost of email marketing can be reasonable compared to numerous other options. How…
Are Google LSA Ads helpful for law firms?
Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers. What Are Google LSA Ads? Google LSA Ads…
Are you utilizing online chat on your webpage?
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas. Nowadays, many legal consumers are turning to online search engines to find lawyers and law firms in the…
CLE materials can be used for webpage content
In a previous blog entry, I talked about the reasons why lawyers should consider teaching continuing legal education seminars (CLEs). Of course, you have got to get to a place in your legal career where the state and local bars and major CLE companies want you to speak. But if they do, speaking at CLE…
Remember when lawyers couldn’t advertise?
For many lawyers, it is almost unimaginable to think about not advertising today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this comes…
When it is time to rebrand your law firm
When you begin marketing for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with specific logos or images. Your advertising might have a particular message in mind. It might have worked brilliantly. It might be that the message worked wonderfully at the time….
“Don’t advertise. Be patient and build your practice.”
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. Most lawyers have surely heard statements like this over time. For lawyers who have been practicing for a long time, this is often the mentality. The idea is that a lawyer…
Replication is not a good marketing strategy
Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…
Marketing efforts on the back burner
Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…
Relying solely on referrals is dangerous
Referrals can be an important component of the business of many law firms. Whether those referrals are from other legal professionals, networking contacts, social contacts, or former clients, they can help a lot of law firms. New clients that come from referrals can be some of the best kinds of clients a law firm gets….
Do not compare yourself to other lawyers and firms
Trying to market to new clientele is an important part of any successful law firm. Obviously, it is important to bring in new business, no matter the area of law and no matter the firm. New business ensures that the law firm’s doors can remain open. It can ensure that salaries are paid, obligations are…