It would be nice if you could simply tell your employees what to do and what not to do. It would be great if they would always take this advice happily. After all, if you are a law firm manager or owner, you have inevitably made many mistakes (and also learned lots of things) over…
Tag: law firms
The problem with using personal devices in a law firm
With technology today, there are lots of electronic devices that law firm employees can use to communicate and to complete legal work. From desktops, laptops, cell phones, and tablets, all of these devices can be used to perform legal duties or communicate with clients. Some law firms are tempted to let employees use personal devices…
Initial consultations: Don’t count on them coming back
Initial consultations are an important part of most law firms. In lots of areas of law, repetitive business is critical to the success of the law firm itself. Initial consultations can sometimes come from referrals or word-of-mouth. Initial consultations can also come down to marketing or advertising. Making an important impression at an initial consultation…
Advertising to other professionals versus the public
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts. Do they target their advertising to other professionals by advertising to other lawyers and other professionals who work closely with them? Or do they focus their advertising efforts on the general public? Those who…
Do not overspend on law firm office space
When lawyers are selecting office space for their law office, the decision is often very difficult. Most lawyers want office space that sends a message. They want office space that is going to impress and attract clients. They want to feel great when they are sitting in their shiny office. At the same time, some…
Social media posts should direct traffic to your own content, not third-parties
Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and others. Social media posts are important to have a vibrant social media presence. Having a strong social media presence with frequent posts is important…
Give your webpage address in radio advertisements
Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. It can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, it can cause some individuals to consider a law firm when…
Do not overrate employees on performance evaluations
Performance evaluations are a must in any business. This is also true in law firms. No matter whether you evaluate employees yearly, semi-annually, or quarterly, you need to evaluate employees on some kind of regular basis. If you are not conducting evaluations, it is time to think long and hard about doing them. Conducting evaluations…
Replication is not a good marketing strategy
Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…
Should you respond to negative reviews online?
Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of its business online, it cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive reviews. There are tangible things a law firm can do…
Case never looked better than the day you got it
Obtaining new business is critical in the legal industry. You need new cases regularly. This is why law firms are in business in the first place: To perform legal services for clients. One area that can be a problem for some lawyers, and some young lawyers in particular, is to become overly optimistic and rosy…
Billboard advertising mostly a strategy of the past
Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard. Then, when they have a need, they will call that business. Many also think that billboard advertising has a…