Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…
Tag: law firms
Open source program for designing advertisements
If you are putting out law firm advertisements in magazines, newspapers, or even online, putting these advertisements together can take a lot of time and skill. Some of the programs many use to put together these advertisements can be quite expensive. For many law firms, the cost, or recurring cost, of these programs can be…
Where’s the beef on your webpage?
Webpages are an important part of most law firms’ marketing strategy these days. It used to be that webpage advertising was viewed as optional. These days, very few law firms are effectively able to succeed without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own, there…
Obtaining online reviews for your law firm
Like it or not, online reviews are a part of the legal industry these days. The vast majority of directories (legal or non-legal) allow for online reviews of lawyers and law firms. The number of online directories out there where lawyers can end up with reviews is also almost infinite at this point. It was…
SEO scams: Marketers who promise to get you on page one
If you are running a law firm, getting new business can be important. It used to be important to be on the front or the back of the phone book. It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…
Do not compare yourself to other lawyers and firms
Trying to market to new clientele is an important part of any successful law firm. Obviously, it is important to bring in new business, no matter the area of law and no matter the firm. New business ensures that the law firm’s doors can remain open. It can ensure that salaries are paid, obligations are…
Promote from within or hire from the outside?
In any law firm, positions are going to open from time to time that need to be filled. It could be that somebody departs, and an important position needs to be filled. It could be that your firm is growing and you are creating a new, important position within your law firm that needs to…
Do law firm employees feel as if they rent or own their job duties?
For any law firm employee, there is a job description for their position. No matter whether they are a lawyer, paralegal, or administrative staff member of some kind, there are job duties law firms want their employees to fulfill. Hopefully, you have spelled out these duties in an employment manual of some kind. This way,…
What is anchor text in law firm webpage linking?
Many lawyers and law firms have a hard time understanding the concept of linking for search engine optimization purposes. A link is any time another webpage on the internet points back to your law firm’s webpage domain address. To rank high online, law firms would historically get lots of links. Lots of links meant that…
The dilemmas of law firm pay-per-click advertising
In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms. After all, many marketing companies are pushing PPC advertising on law firms. Some of these same marketing companies work with multiple law firms that practice in the same area of law — in the…
The importance of balancing professional and personal
For those of you who are law firm partners, managers, or supervisors, balancing the professional and personal in the workplace can oftentimes be difficult and blurry. On one hand, you need your employees to respect you as a law firm partner, manager, or supervisor. On the other hand, many law firm partners, managers, or supervisors…
Radio advertising considerations for law firms
Many law firms have advertised on the radio for a long time. Radio advertising, like television advertising in many respects, was a way in which many law firms were able to make a name for themselves quickly. Radio advertising can be expensive in terms of airing and producing these advertisements. Historically, picking and selecting the right…