Why you probably shouldn’t respond to negative online reviews

Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of your of their business online, they cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive online reviews. Of course, obtaining positive online reviews…

Case never looked better than the day you got it

Obtaining new business is critical in the legal industry. You obviously need new cases on a regular basis. This is why law firms are in business in the first place: To perform legal services for clients. One area that can be a problem for some lawyers, and some young lawyers in particular, is t become…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

Marketing efforts on the back burner

Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…

Open source program for designing advertisements

If you are putting out law firm advertisements in magazines, newspaper or even online, putting these advertisements together can take a lot of time and skill. Some of the programs many use to put together these advertisements can be quite expensive. For many law firms, the cost, or reoccurring cost, of these programs can be…

Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…

Obtaining online reviews for your law firm

Like it or not, online reviews are a part of the legal industry these days.  The vast majority of directories (legal or non-legal) allow for online reviews of lawyers and law firms.  The number of online directories out there where lawyers can end up up with reviews is also almost infinite at this point. It…

SEO scams: Marketers who promise to get you on page one

If you are running a law firm, getting new business can be important.  It used to be important to be on the front or the back of the phone book.  It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…

Do not compare yourself to other lawyers and firms

Trying to market for new clientele is an important part of any successful law firm.  Obviously, it is important to bring in new business no matter the area of law and no matter the firm. New business ensures that the law firm doors can remain open.  It can ensure that salaries paid, obligations met and…

Promote from within or hire from the outside?

In any law firms, positions are going to open from time-to-time that need to be filled.  It could be that somebody departs and an important position needs to be filled.  It could be that your firm is growing and you are creating a new, important position within your law firm that needs to be filled….

Do law firm employees feel as if they rent or own their job duties?

For any law firm employee, there is a job description for their position.  No matter whether they are a lawyer, paralegal or administrative staff member of some kind, there are job duties law firms want their employees to fulfill. Hopefully, you have spelled out these duties in an employment manual of some kind.  This way,…

What is anchor text in law firm webpage linking?

Many lawyers and law firms have a hard time understanding the concept of linking for search engine optimization purposes.  A link is any time another webpage on the internet point back to your law firm’s webpage domain address. To rank high online, law firms would historically gets lots of links.  Lots of links meant that…