Is Inflation Impacting Your Law Firm?

Market conditions can have an impact on the operation of a law firm. The inflation rate is one area of trouble for most law firms today post-pandemic. The reality is that the cost of goods and services has increased steadily since the pandemic. Many economists believe that a return to pre-pandemic prices will not occur…

What Does Being on the First Page of Google Mean?

Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…

Do You Have A Need for Speed?

In a previous article, I discussed when law firms can have a case of the slows. Decisions are made painfully slowly when a law firm has a case of the slows. Critical issues are often bogged down in endless analysis paralysis where nothing can seem to get done. When progress is not made, frustration can…

Do You Know Your Zip Codes?

Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…

Are You The Selector or the Selectee in the Hiring Process?

Recruiting new employees into your law firm is vitally important. Whether hiring a lawyer, paralegal, or administrative staff member, a law firm must make the best possible hire. But your law firm must have the right psychological mindset to make positive hires to accomplish that goal. One necessary attitude is that it is the selector…

Leaders Listen: Are Your Ears Open?

Owning or managing a law firm requires a lot of traits. However, one leadership trait vital to a law firm’s success is listening skills. Many emphasize a leader’s ability to communicate. In many instances, communication skills can involve the ability to teach or present to others in a large group setting. In other instances, the…

Are You Running Paid Social Media Ads For Your Law Firm?

Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options for businesses that have a reliable marketing budget. Many firms are also open to advertising on the radio, television, and in print….

Do’s and Don’ts of Initial Consultations

Initial consultations are critical to the success of any law firm. The reality is that law firms that want to thrive and succeed need to put their best foot forward in an initial consultation. Obtaining new clientele is necessary for a law firm to succeed. New clients ensure that the lights can stay on in…

What to Make of Job-Hoppers?

In the hiring process, many candidates apply who have a history of being a job-hopper. When looking at the resume, many candidates do not stay at previous jobs long. Whether it is six months, a year, or two years, the truth is that some individuals are regularly on the move. The question many law firm…

Why a Testimonials Page is of Little Use

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…

Video Conference Software Law Firms May Consider

Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm, or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…

Coronavirus: Adding Video Conference Technology Into Your Law Practice

Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…