If you are different, you won’t be liked

The legal industry is a pretty conservative industry. Most lawyers and law firms run their law firms in a very similar manner. It is what other lawyers, law firms and courts often expect. Some in the legal industry expect that lawyers will not advertise much at all. The viewpoint of some is that advertising is…

Do you match a better job offer an employee receives?

In almost any business setting, including a law firm, your employees might get a better offer elsewhere at some point. For some employees, they might not even seek out the job offer. In other words, if you have a law firm with great employees, many of these employees will be sought after. They will be…

Your employees will need to learn from their own mistakes

It would be nice if you could simply tell your employees what to do and what not to do. It would be great if they would always take this advice happily. After all, if you are a law firm manager or owner, you have inevitably made many mistakes (and also learned lots of things) over…

The problem with using personal devices in a law firm

With technology today, there are lots of electronic devices law firm employees can use to communicate and to complete legal work. From desktops, laptops, cell phones and tablets, all of these devices can be used to perform legal duties or communicate with clients. Some law firms are tempted to let employees use personal devices to…

Initial consultations: Don’t count on them coming back

Initial consultations are an important part of most law firms. In lots of areas of law, repetitive business is critical to the success of the law firm itself.¬†Initial consultations can sometimes come from referrals or word-of-mouth. Initial consultations can also come the marketing or advertising. Making an important impression at an initial consultation is important….

Advertise to other professionals or the public?

When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts? Do they target their advertising to other professionals? In other words, do they advertise to other lawyers and other professionals who work closely with lawyers? Or do they focus their advertising efforts to the…

Do not overspend on law firm office space

When lawyers are selecting office space for their law office, the decision is often very difficult. For most lawyers, they want office space that sends a message. They want office space that is going to impress and attract clients. They want to feel great when they are sitting in their shiny office. At the same…

Social media posts should direct traffic to your own content, not third-parties

Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube and others. Frequently posting social media content is important to having a vibrant social media presence. Having a vibrant social media presence with frequent posts…

Give your webpage address in radio advertisements

Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. it can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, they can cause some individuals to consider that law firm when…

Not overrating employees on employment evaluations

Employment evaluations are a must in any business. This is also true in law firms. No matter whether you evaluate employees yearly, semi-annually or quarterly, you need to evaluate employees on some kind of regular basis. If you are not conducting employment evaluations, it is time to think long and had about doing it. Conducting…

Replication is not a good marketing strategy

Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…

Why you probably shouldn’t respond to negative online reviews

Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of your of their business online, they cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive online reviews. Of course, obtaining positive online reviews…