Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…
Tag: law firms
Are You The Selector or the Selectee in the Hiring Process?
Recruiting new employees into your law firm is vitally important. Whether hiring a lawyer, paralegal, or administrative staff member, a law firm must make the best possible hire. But your law firm must have the right psychological mindset to make positive hires to accomplish that goal. One necessary attitude is that it is the selector…
Leaders Listen: Are Your Ears Open?
Owning or managing a law firm requires a lot of traits. However, one leadership trait vital to a law firm’s success is listening skills. Many emphasize a leader’s ability to communicate. In many instances, communication skills can involve the ability to teach or present to others in a large group setting. In other instances, the…
Are You Running Paid Social Media Ads For Your Law Firm?
Law firms are constantly trying to generate new business. Many law firms try to develop new business through referrals or through various marketing efforts. Utilizing Google AdWords or Microsoft Advertising are two options for businesses that have a reliable marketing budget. Many firms are also open to advertising on the radio, television, and in print….
Do’s and Don’ts of Initial Consultations
Initial consultations are critical to the success of any law firm. The reality is that law firms that want to thrive and succeed need to put their best foot forward in an initial consultation. Obtaining new clientele is necessary for a law firm to succeed. New clients ensure that the lights can stay on in…
What to Make of Job-Hoppers?
In the hiring process, many candidates apply who have a history of being a job-hopper. When looking at the resume, many candidates do not stay at previous jobs long. Whether it is six months, a year, or two years, the truth is that some individuals are regularly on the move. The question many law firm…
Why a Testimonials Page is of Little Use
Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…
Video Conference Software Law Firms May Consider
Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm, or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…
Coronavirus: Adding Video Conference Technology Into Your Law Practice
Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…
The Fallacy that Law Firm Advertising is Impossible Without Deep Pockets
Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…
Your Law Firm Clients Are Your Best Marketers
Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…
Do You Have Protection from Fraudulent Clicks?
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…