What to make of job-hoppers?

In the hiring process, many candidates apply who have a history of job-hopping. When looking at the resume, many candidates do not stay at previous jobs long. Whether it is six months, a year, or two years, the truth is that some individuals are regularly on the move. The question many law firm owners and…

Why a testimonials’ page is of little use

Online reviews are enormously important for a law firm. Many potential clients thoroughly review the online reviews of a law firm (and do other research) before deciding to hire that law firm. The prevalence of online reviews is not new. Online reviews have been around for a while. And to the chagrin of many, they…

Video conference software law firms may consider

Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…

Coronavirus: Adding video conference technology into your law practice

Video technology has long been helpful in almost every sector of business, including the legal industry. From engaging new clients, or communicating with existing clients, video conference technology has been on the rise for some time now. However, with the advent of the Coronavirus, video conference technology is becoming increasingly more important. Some lawyers may…

The law firm fallacy that advertising is impossible without deep pockets

Many lawyers and law firms who do not advertise justify their lack of marketing by pointing out that they do not have deep pockets. In other words, the justification is that one cannot advertise with money they do not have. Similarly, when other competing firms advertise with greater ferocity, the same lawyers and law firms…

Your law firm clients are your best marketers

Most law practices are looking for new and different ways to market their legal practice. The reality is that most lawyers and law firms can always use new clients. The need for new clients can cause many attorneys to come up with new ways to advertise. Some lawyers may decide to turn online advertising. Others…

Do you have protection from fraudulent clicks?

Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…

How long do you let a candidate think about a job offer?

How long a candidate should get before to think about a job offer? This is a question that many law firms have after they have made an offer to a prospective employee. Let’s say a job offer is made to a lawyer and they want to take a week or a prolonged period to think…

Surveying your law firm clients

Client satisfaction is critical to the success of any law firm. It is vital that the vast majority of your clients walk away feeling as if they have received competent, communicative and diligent representation. Happy clients will refer their friends and family. Happy clients will pay their bills. Happy clients will give you positive reviews….

Do not ask leading questions in job interviews

Hiring law firm employees is a vital task. The employees you hire (or candidates you pass on) can go a long way toward the success of your law firm. One way to hire the best possible candidate is to hone your interviewing techniques. How an individual conducts a job interview is a critical skill for…

One big office or multiple smaller offices?

Most lawyers and law firms are tempted to have one office in their locality. As their firm grows, they get rid of the smaller space and get bigger space. Or, they work out an expansion with their current landlord. The positives of having one office are that all the law firm personnel are in location….

The not-so charitable lawyer

Giving back is something that is important for a lawyer. At the beginning of their career, many lawyers are concerned about paying back their student loans and other debts. They may be concerned about getting grounded in their careers. They may be concerned about being able to support themselves and their family. This can make…