Most are familiar with the idea of a brochure.  You take a shiny piece of paper.  The shiny piece of paper is generally folded a couple of times.  There is a logo, a slogan, some pictures, and a very brief description of the business the company does.

Brochures have been around for a long time.  Some companies keep them at the receptionist desk in their office.  In some lines of business, the brochures are sent out as mailings.

For those law firms that still like the idea of a brochure, they try to mimic this concept with their webpage.  They put a logo on a template webpage.  They put a few photos on the webpage, which contain mostly stock photos.  They put a very brief description of the law firm and contact information.  The idea is that of a brochure.

A Brochure Webpage Will Not Generate Much Business

The reality is that a brochure webpage will not show up very high or generate much business.  No content on the webpage is worthwhile.  There are only stock photos, logos, puffing, and very basic information about the law firm.

Webpages should contain more information than a brochure.  There should be lots of helpful content for the readers.  There should be photos, but not a bunch of stock photographs.  While a description of the type of legal work the law firm engages in is helpful, there needs to be a lot more content on a webpage that breaks it down.  There should also be audio and video.  The webpage should be more like an encyclopedia of legal information.

At the end of the day, if you want your law firm webpage to work, you need to forget the days of brochures.  A law firm webpage is not simply a brochure.

If you have any thoughts, feel free to share them below.