Photos of the city where you practice

In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…

Your law firm webpage is not a brochure

Most are familiar with the idea of a brochure.  You take a shiny piece of paper.  The shiny piece of paper is generally folded a couple of times.  There is a logo, a slogan, some pictures and a very brief description of the business the company does. Brochures have been around a long time.  Some…

Ditch the stock photographs on your webpage

Lots of attorneys create webpages through multiple sources. Far too often, they then resort to the use of generic stock photos throughout the webpage. The stock photos are often of courthouses, the city where the law firm practices, fake families or fake attorneys and clients in a law office or going in and out of…