Knowing how to make your law firm’s phone ring is one of the important traits in having a successful law firm. Yet, many lawyers oddly over-look it when they decide to hang a shingle.
Many who decide to take the plunge believe that they have good attorney skills. They think these solid attorney skills will make their law firm a success.
Others think that they have lots of experience working for other law firms. They believe this experience will automatically translate into a successful law firm.
Others did a fairly good job in the initial consultation room of retaining cases when initials were setup for them. They think this will automatically translate into in their law firm doing well.
At the end of the day, these traits can certainly be advantageous for those who are thinking of a starting a law firm. It’s a good thing to be a solid attorney, have experience and do well in the initial consultation room.
But all of these skills become virtually meaningless if an attorney doesn’t have a plan for making the phone ring. If the phone doesn’t ring, no potential clients will be coming into the office. If no potential clients are coming into the office, the initial consultation skills, attorney skills and experience become almost irrelevant.
If you are thinking about taking the plunge by starting a law firm, what’s your strategy for making the phone ring? Why are potential clients going to call your firm? How are they going to know that your firm even exists?
Until you’ve got a strategy in place to deal with making the phone ring (which isn’t at all easy), you ought to think long and hard before taking the plunge to start your own firm.
If you have any thoughts, feel free to share them below.