Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard. Then, when they have a need, they will call that business. Many also think that billboard advertising has a…
Tag: lawyers
Marketing efforts on the back burner
Many law firms are struggling to get new business. If you talk to a lot of lawyers and law firms, they will always concede that they could use some new business. Even if they’ve gotten some new business of late, many would concede that they could use “more” than what they have. Having new business…
Shrinking law school classes effecting law firms
In case you have not been paying attention, law school classes have been shrinking for some time now. The decline in the size of law school classes is widespread — and is not something that is isolated to specific schools or regions. Law firms that are excelling are well aware of this trend and are…
Do you have an accounts receivable problem?
Running a law firm costs a lot of money. From paying employees, rent, the cost of office supplies, utilities, insurance, taxes, and other miscellaneous expenses, it is not easy for most law firms. This is why some attorneys choose not to tangle with owning a law firm and instead work for others as an associate….
Open source program for designing advertisements
If you are putting out law firm advertisements in magazines, newspapers, or even online, putting these advertisements together can take a lot of time and skill. Some of the programs many use to put together these advertisements can be quite expensive. For many law firms, the cost, or recurring cost, of these programs can be…
Relying solely on referrals is dangerous
Referrals can be an important component of the business of many law firms. Whether those referrals are from other legal professionals, networking contacts, social contacts, or former clients, they can help a lot of law firms. New clients that come from referrals can be some of the best kinds of clients a law firm gets….
Where’s the beef on your webpage?
Webpages are an important part of most law firms’ marketing strategy these days. It used to be that webpage advertising was viewed as optional. These days, very few law firms are effectively able to succeed without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own, there…
Why you should consider teaching at CLEs
One of the most important things a law firm or lawyer can do is develop a positive reputation in their field of practice for their knowledge and skill. Lawyers can accomplish this through the excellent reputation of their clients in court. This is the way most lawyers solely seek to develop their reputation. But an…
Do you take a two weeks notice?
From time to time, an employee is going to leave your law firm. Sometimes, you may not even get two weeks’ notice of their departure. Other times, you may get that courtesy notice. The question is whether to accept the notice or not. This is an interesting question that law firms can often debate. Different…
Obtaining online reviews for your law firm
Like it or not, online reviews are a part of the legal industry these days. The vast majority of directories (legal or non-legal) allow for online reviews of lawyers and law firms. The number of online directories out there where lawyers can end up with reviews is also almost infinite at this point. It was…
Avoiding the me-monsters in the hiring process
Recruiting new employees in a law firm is an important task. It is vital that when you make hires, you get the right employees. Whether it’s a lawyer, paralegal, or other administrative staff member, you want employees who are selfless and care about the firm’s clients, the firm itself, and other employees. During the interview…
Do not compare yourself to other lawyers and firms
Trying to market to new clientele is an important part of any successful law firm. Obviously, it is important to bring in new business, no matter the area of law and no matter the firm. New business ensures that the law firm’s doors can remain open. It can ensure that salaries are paid, obligations are…