In a previous blog entry, I talked about the potential pitfalls in overly highlighting a free consultation. I spoke of how some law firms opt to do free consultations (and that this is a judgment call), but the word “free” should not be placed in high-profile spots on a webpage or advertisement. By overly highlighting…
Tag: lawyers
How the weather can impact your law firm
Many law firm owners spend little time thinking about how the weather can affect their law firm. But the reality is that the weather can have a huge impact on the overall success of a law firm. It can also have an effect on the morale of the employees. No matter where you are located,…
How do you motivate your employees?
If you are a law firm owner or manager, one of your most important jobs is motivating your employees. Some of your employees may be relatively self-motivated. Some may not be self-motivated much at all. And some might fall somewhere in the middle. But no matter the circumstance, one of your primary jobs is to…
Asking Open-Ended Questions in Interviews
Most attorneys probably understand that they should ask open-ended questions on direct examination. During cross-examination, that is generally the time to ask leading questions. A job interview is much like a direct examination, so open-ended questions in interviews are preferable. A good job interview consists of what, where, when, why, and how questions. The purpose…
Do you really need a custom-made suit?
It is easy when you are a lawyer to want to feel good. You want to feel like a professional. You want to look sharp. You want to feel like you have made it. You may see other lawyers in court and elsewhere looking on top of their game. They’ve got a custom suit. Maybe…
Winter can be a time to tighten the belt
In a lot of law firms, winter can be a tough time. During the winter and the holidays, many parties may be unwilling to move forward on pursuing a new case. They might not have the finances to move forward with pursuing a new legal matter. This can be the case as parties are spending…
What is anchor text in law firm webpage linking?
Many lawyers and law firms have a hard time understanding the concept of linking for search engine optimization purposes. A link is any time another webpage on the internet points back to your law firm’s webpage domain address. To rank high online, law firms would historically get lots of links. Lots of links meant that…
Experience versus personality in law firm hires?
In a previous blog entry, I discussed the importance of making experienced law firm hires. Applicants who have experience and experience in the areas of law in which your law firm practices can have a positive impact on your law firm. It is certainly helpful to have new employees who are able to hit the…
Comprehensive Advertising Approach for Law Firms
For law firms trying to generate business, it’s important to have a comprehensive advertising approach. When they market their law firm, many will almost exclusively advertise singularly. In other words, they might pick up the phone book. Some firms might like billboards or signage. Others might make referrals to their source of business. Some might…
Who do applicants want to impress with their performance?
When a law firm interviews applicants, these individuals are interested in a job at the law firm. They are likely looking for opportunities, a paycheck, benefits, and a chance to advance their career. In some ways, many of these applicants may be screening the law firm to see if it is a good fit for…
Having a no solicitation policy at your law firm
When you own a law firm or are in management at a law firm, solicitations can take a lot of your time. You cannot blame individuals and companies for wanting to solicit and generate business. Many individuals and companies work on commissions/sales. This makes soliciting business essential for their livelihood. But much of your time…
Job data regarding millennials
No matter what kind of law firm you are running, you are likely to receive applications from people looking for employment. Many of these job applications are going to come from millennials. Millennials can have a lot to offer. Being new in a career, and fresh out of college in certain instances, can result in some…