Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. It can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, it can cause some individuals to consider a law firm when…
Category: Marketing
Trimming the fat from your law firm budget
As the end of the year approaches, you should take the time to reflect on the yearly law firm budget. Reflect on the good that has happened and on the areas where you fell short. After looking at the revenue that was brought into the firm, you must break down where those funds went. Were…
The cost of Google AdWords is on the rise
Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use it as a way to generate leads for their law firm. But what is the cost of Google Adwords? The concept is pretty simple as it relates to search campaigns. Lawyers and law firms…
Replication is not a good marketing strategy
Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…
Do you know the law firm advertising requirements?
Marketing a law firm effectively is an important piece of any successful and growing law practice. No matter whether you are running radio, television, print, or online advertisements, new business is vital. But before you run any advertisements of any kind, you must check the ethical rules in your jurisdiction as they relate to what…
Should you respond to negative reviews online?
Online reviews are becoming increasingly important for law firms. For any law firm that gains a significant portion of its business online, it cannot just ignore the importance of online reviews. Law firms that gain business online have to find a way to encourage positive reviews. There are tangible things a law firm can do…
Conducting a successful initial consultation
Knowing how to meet a potential client and conduct a successful initial consultation is crucial to the success of law firms. Many lawyers think that there is no set way to approach an initial consultation and that every initial consultation can be approached differently. But the reality is that while a lawyer must have the…
Time management for lawyers
Time management is critical for any law firm owner or manager. The reality is that there is always a lot to do. Law firm managers need to keep all kinds of balls in the air at the same time. They need to worry about their legal work and their employees’ performance. Is the work by…
Resist the urge to read off a teleprompter
Lawyers who litigate generally have to go into court and think quickly on their feet. They might go in with a basic plan in terms of what they want to say. But there is no question that attorneys need to have the ability to think and speak freely if they are going to be successful….
Do not be a lawyer in a wrinkled suit
As I have referenced previously, clients view you in many ways based on your appearance. Fair or not, that is the reality of the situation. You have to look like a top-notch attorney when you are meeting potential clients and appearing in court. One area where clients can automatically lower their standing in the minds…
That’s the way we’ve always done things
A lot of lawyers and law firms have often done things the same way a long time. They like doing things the same way. Doing things the same way makes them comfortable. It feels like a safe place. It does not involve risk. It does not involve learning something new. Just like an old dog,…
How Google algorithms can impact your search engine ranking
Webpage marketing is an important component of most law firms today. This is particularly true for law firms that have a webpage and rely on getting leads from the webpage itself. No matter the area of law, many when they are looking for an attorney, put in relevant search terms in a search engine such…