For many lawyers, it is almost unimaginable to think about not advertising today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this comes…
Category: Marketing
When it is time to rebrand your law firm
When you begin marketing for your law firm, you might have begun advertising with a particular message or theme in mind. You might have begun with specific logos or images. Your advertising might have a particular message in mind. It might have worked brilliantly. It might be that the message worked wonderfully at the time….
How often are you blogging?
One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any time doing is…
Initial consultations: Don’t count on them coming back
Initial consultations are an important part of most law firms. In lots of areas of law, repetitive business is critical to the success of the law firm itself. Initial consultations can sometimes come from referrals or word-of-mouth. Initial consultations can also come down to marketing or advertising. Making an important impression at an initial consultation…
Law firm social media activity without the followers or likes
An increasing number of law firms and lawyers are finally coming to realize that social media activity is important for a law firm or a lawyer’s practice. Certainly, social media activity can be a great way to spread information about the law firm, share legal information, make new contacts, and, ultimately, generate more leads. In…
What’s the solution to the online legal form industry?
There are now lots of online legal form companies out there. The big ones are Legal Zoom and Rocket Lawyer. For some lawyers, the idea that there are companies out there that sell legal forms causes them a great deal of fear, distress, and anguish. They worry about why clients will just purchase a form…
Do you need to be on the front page of your website?
In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing companies want to go. Another direction many marketing companies will want to go by default is…
Your law firm does not need a whole new webpage
There are lots of online marketing companies out there. Many may claim they can help with search engine optimization. Many may claim they can help with webpage design. If you have a law firm webpage, you likely get unsolicited emails and calls from these folks all the time. Many will claim to have SEO advice…
“Don’t advertise. Be patient and build your practice.”
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. Most lawyers have surely heard statements like this over time. For lawyers who have been practicing for a long time, this is often the mentality. The idea is that a lawyer…
Advertising to other professionals versus the public
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts. Do they target their advertising to other professionals by advertising to other lawyers and other professionals who work closely with them? Or do they focus their advertising efforts on the general public? Those who…
Measuring initial consultation conversions
If you are spending law firm money to market your law practice, your law firm must be making a good impression with potential clients who walk in the door. Otherwise, those marketing dollars can go down the drain. Interestingly, some attorneys are just more adept at making a solid impression with potential clients than others….
Social media posts should direct traffic to your own content, not third-parties
Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and others. Social media posts are important to have a vibrant social media presence. Having a strong social media presence with frequent posts is important…