For those of you with law firms, there are lots of marketing opportunities for your law firm. From the internet to television, radio, magazines, billboards, the phone book, and other options, the possibilities are endless in terms of marketing your law firm. At the same time, in every community, there are lots of charities out…
Author: Kirk C. Stange, Esq.
Kirk Stange is a Founding Partner at Stange Law Firm, PC.
Experience versus personality in law firm hires?
In a previous blog entry, I discussed the importance of making experienced law firm hires. Applicants who have experience and experience in the areas of law in which your law firm practices can have a positive impact on your law firm. It is certainly helpful to have new employees who are able to hit the…
Comprehensive Advertising Approach for Law Firms
For law firms trying to generate business, it’s important to have a comprehensive advertising approach. When they market their law firm, many will almost exclusively advertise singularly. In other words, they might pick up the phone book. Some firms might like billboards or signage. Others might make referrals to their source of business. Some might…
The Law Firm Hiring Process
Periodically, any law firm is going to have a job open up. In some cases, the position might be important and needs to be filled expeditiously. Cementing the law firm hiring process is critical to the success of the law firm. The better the hire that is made, the better it is for the clients…
Updating your photo on your webpage
When a lawyer begins their law firm, they often have their photograph taken for promotional purposes. This photograph then goes on the webpage. The lawyer might have that photograph on various online biographies. They might use this photograph in other advertisements they do on the internet and otherwise. Years go by, and most lawyers just…
Who do applicants want to impress with their performance?
When applicants interview with a law firm, they naturally want to know what the position can offer them. They may be looking for better compensation, benefits, professional growth, meaningful work, or a healthier long-term opportunity. They are also evaluating whether the firm is a place where they can succeed. That is entirely reasonable. An interview…
The dilemma of escalating law firm costs
One of the hardest parts of law firm practice management is the dilemma of escalating costs. No matter the budgetary area within a law firm, on a yearly basis, costs generally creep up. This annual escalation of increasing costs can be a real problem for most law firms. How can a law firm cover the…
The dilemmas of law firm pay-per-click advertising
In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms. After all, many marketing companies are pushing PPC advertising on law firms. Some of these same marketing companies work with multiple law firms that practice in the same area of law — in the…
Having a no solicitation policy at your law firm
When you own a law firm or are in management at a law firm, solicitations can take a lot of your time. You cannot blame individuals and companies for wanting to solicit and generate business. Many individuals and companies work on commissions/sales. This makes soliciting business essential for their livelihood. But much of your time…
Realistic Salary Expectations for Lawyers
Many lawyers come out of law school with lofty expectations about starting salary. For all of their hard work and efforts in law school, many new lawyers think that their life will be immediately profitable. Sometimes, law school career services data can lead them to believe this will be the case. And, sometimes, the overall…
New attorney wardrobe for about $1,000
In the mind of clients and potential clients, you are likely the attorney that you appear to be. If you are dressed for success, the client or potential client will likely assume the best about you. If you are not dressed for success, the client or potential client may not assume the best about you….
The importance of balancing professional and personal
For those of you who are law firm partners, managers, or supervisors, balancing the professional and personal in the workplace can oftentimes be difficult and blurry. On one hand, you need your employees to respect you as a law firm partner, manager, or supervisor. On the other hand, many law firm partners, managers, or supervisors…