Where Are the Potential Clients You Want to Attract?

Location of clients and office spaceDeciding where to put your law office is an important decision. Where your law office is located can have a big impact on the success of your firm. Whether it’s the only location for your law firm or an additional expansion you are opening, you want to think about it carefully.

There are always a lot of considerations in terms of where to place an office. From the size of the office, the layout, the amenities, the price, and, of course, the lease terms, there is a lot to consider.

One important question, however, is asking yourself where the potential clients you wish to attract are predominately located. The answer to this question can often vary by the locality and the area of law. But looking carefully at this factor can be critically important.

The truth is that clients often do not like to travel far to meet an attorney. If you are located in a place that is near or convenient for them, this can add to the success level of your law firm because it can lead to more leads.

If need be, look at past data for your legal practice or law firm to determine where most of your clients are coming from. Further, if certain clients are of the quality you wish to attract, where were those particular clients located? Figuring that out is an important consideration.

It can be interesting to check out where competing law firms or lawyers or located. Some lawyers might automatically assume they want to be near their competition. They might assume their competition has the right idea in terms of where to locate an office.

However, in some cases, you can often make the case that you want to be someplace different. Oftentimes, lawyers place their law office at a place convenient for them. It may be near their home. It may be near the courthouse. But this is not always the place you want to put your law office.

It also might not make sense, for example, to be in some building or location as your competitors. If they do not end up hiring you, it can be too easy for the potential clients to simply walk down the hallway to your competition.

In the end, one of the most important factors to look at is where your clients are predominately located. Once you have determined that, it can often make sense to find a location near the potential clients you wish to attract, but not right next to your competition. Obviously, you should then look at the features of the office, and the proposed leased terms, and whether it is a good fit for your law firm.

If you have any thoughts, feel free to share them below.

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