Where’s the beef on your webpage?

Webpages are an important part of most law firms’ marketing strategy these days.  It used to be that webpage advertising was viewed as optional.  These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…

What is anchor text in law firm webpage linking?

Many lawyers and law firms have a hard time understanding the concept of linking for search engine optimization purposes.  A link is any time another webpage on the internet point back to your law firm’s webpage domain address. To rank high online, law firms would historically gets lots of links.  Lots of links meant that…

Webpage backlinks are not dead

When law firms would focus on search engine optimization (“seo”) for their law firm webpage, not that long ago, it used to be that backlinks was the focus.  A law firm could pay a company to get them hundreds or thousands of backlinks.  Miraculously, the law firm would rank at the top of the search…

Updating your photo on your webpage

When a lawyer begins their law firm, they oftentimes have their photograph taken for promotional purposes.  This photograph then goes on the webpage.  The lawyer might that photograph on various online biographies.  They might use this photograph in other advertisements they do on the internet and otherwise. Years go by and most lawyers just keep…

What is the page rank of your law firm webpage?

Many spend a lot of time on pay-per-click advertising in attempt at driving traffic to their law firm webpage. The hope is that this traffic will ultimately result in leads. These leads are then supposed to turn into new clients. Of course, the cost of pay-per-click advertising is enormously expensive. For many who don’t know…

Should a law firm worry about search engine optimization?

Many law firms enlist a marketing firm of some variety to put together and manage their webpage.  The hope is the marketing company can handle the webpage marketing.  The law firm’s attorney can then go back to the practice of law. If the webpage ranks high on the organic search rankings, and the phone is…

Ditch the stock photographs on your webpage

Lots of attorneys create webpages through multiple sources. Far too often, they then resort to the use of generic stock photos throughout the webpage. The stock photos are often of courthouses, the city where the law firm practices, fake families or fake attorneys and clients in a law office or going in and out of…