Be sure to follow the cheese

Marketing is an important component of running a law firm.  Whether the marketing is done online or is through radio, television, the phone book, signage, print or word of mouth, it’s important for a law firm to attract new leads. Law firms have a tendency to stick with what has worked in the past.  What…

Law firm advertising: What’s underneath the pies?

One of the best scenes from the movie Revenge of the Nerds (1984) is when Lambda Lambda Lambda is making a killing selling pies.  Alpha Beta, and the competing fraternities, cannot figure out why they are selling ordinary pies like hotcakes?  There has to be trick.  Sure, enough, under the pies (which seemed quite ordinary…

The mistake of advertising based on being affordable

With lots of law firms and attorneys trying to jumpstart their business, one of the most popular approaches many take to get new business is to advertise based on providing affordable or cost-effective representation.  Many new or small law firms think this is a quick pathway for success.  Why not undercut all the other law…