Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. It can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, it can cause some individuals to consider a law firm when…
Tag: law firm advertising
Be sure to follow the cheese
Marketing is an important component of running a law firm. Whether the marketing is done online or through radio, television, the phone book, signage, print, or word of mouth, a law firm needs to attract new leads. Law firms tend to stick with what has worked in the past. What has worked in the past…
Law firm advertising: What’s underneath the pies?
One of the best scenes from the movie Revenge of the Nerds (1984) is when Lambda Lambda Lambda is making a killing selling pies. Alpha Beta and the competing fraternities cannot figure out why they are selling ordinary pies like hotcakes. There has to be a trick. Sure enough, under the pies (which seemed quite…
The mistake of advertising based on being affordable
With lots of law firms and attorneys trying to jumpstart their business, one of the most popular approaches many take to get new business is to advertise based on providing affordable or cost-effective representation. Many new or small law firms think this is a quick pathway to success. Why not undercut all the other law…