How a grumpy Google can impact your search engine rankings

Webpage marketing is an important component of most law firms today. This is particularly true for law firms that have a webpage and rely on getting leads from the webpage itself. No matter the area of law, many when they are looking for an attorney put in relevant search terms in a search engine such…

Billboard advertising mostly a strategy of the past

Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard.  Then, when they have a need, they will call that business. Many also think that billboard advertising has a…

SEO scams: Marketers who promise to get you on page one

If you are running a law firm, getting new business can be important.  It used to be important to be on the front or the back of the phone book.  It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…

The dilemmas of law firm pay-per-click advertising

In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms.  After all, many marketing companies are pushing PPC advertising on law firms.  Some of these same marketing companies literally work with multiple law firms that practice in the same area of law — in…