For a long time now, Google has been a major source of potential clients for law firms. Many new clients come from individuals doing Google searches online. Whether a law firm was ranking high organically or through paid advertisements, law firms have had to worry about how they appear on Google from a marketing perspective….
Tag: search engines
Moving toward an exclusively digital marketing strategy
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive business is necessary because the clients they serve do not provide long-term, repetitive business. Take areas like divorce and…
What does being on the first page of Google mean?
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…
Is your law firm website secured?
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the webpage is designed to help attract new clients or provide information to existing clients and others, law firm webpages can serve an essential purpose. The webpage address can be an essential consideration…
How Google algorithms can impact your search engine ranking
Webpage marketing is an important component of most law firms today. This is particularly true for law firms that have a webpage and rely on getting leads from the webpage itself. No matter the area of law, many when they are looking for an attorney, put in relevant search terms in a search engine such…
Billboard advertising mostly a strategy of the past
Billboard advertising has been around for a long time. Lots of businesses use billboard advertising to get the word out about their business. The idea is that individuals driving down the road will see the billboard. Then, when they have a need, they will call that business. Many also think that billboard advertising has a…
SEO scams: Marketers who promise to get you on page one
If you are running a law firm, getting new business can be important. It used to be important to be on the front or the back of the phone book. It also used to be, and still is to some, important to be on the big billboards in the area where your law firm is…
The dilemmas of law firm pay-per-click advertising
In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms. After all, many marketing companies are pushing PPC advertising on law firms. Some of these same marketing companies work with multiple law firms that practice in the same area of law — in the…