Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…
Tag: PPC
Have You Made the Move to Smart Bidding?
Many law firms utilize Google AdWords as part of their marketing efforts. It can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google. Google AdWords also appears at the bottom of the page. So, if you are searching for anything within Google,…
The Cost of Google AdWords is on the Rise
Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use it as a way to generate leads for their law firm. But what is the cost of Google Adwords? The concept is pretty simple as it relates to search campaigns. Lawyers and law firms…
The dilemmas of law firm pay-per-click advertising
In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms. After all, many marketing companies are pushing PPC advertising on law firms. Some of these same marketing companies literally work with multiple law firms that practice in the same area of law — in…
Is pay-per-click advertising an instant jolt?
Lots of attorneys and law firms are looking for an instant increase in business. Instead of taking their time to patiently develop a comprehensive strategy to market their firm and retain new cases, pay-per-click is one of the most popular methods many law firms take. The expectation is that the business will just roll into…