Cost of Google AdWords on the rise

Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use Google AdWords as a way to generate leads for their law firm. The concept is pretty simple as it relates to search campaigns. Lawyers and law firms run advertisements to individuals who are searching…

The dilemmas of law firm pay-per-click advertising

In a previous blog article, we talked about whether or not pay-per-click advertising (PPC) is an instant jolt for law firms.  After all, many marketing companies are pushing PPC advertising on law firms.  Some of these same marketing companies literally work with multiple law firms that practice in the same area of law — in…

Is pay-per-click advertising an instant jolt?

Lots of attorneys and law firm are looking for an instant increase in business.  Instead of taking their time to patiently develop a comprehensive strategy to market their firm and retain new cases, pay-per-click is one of the most popular methods many law firms take.  The expectation is that the business will just roll into…