For law firms trying to generate business, it’s important to have a comprehensive advertising approach. When they market their law firm, many will almost exclusively advertise singularly. In other words, they might pick up the phone book. Some firms might like billboards or signage. Others might make referrals to their source of business. Some might…
Tag: Phone Book
Why are you in the phone book?
Not long ago, advertising in the phone book was the way to go. Attorneys would take out giant ads in the phone book. From there, the phone calls and business would start rolling into the office. When an attorney has done well in advertising in one area, it’s hard to change. Attorneys naturally want to…