In most law firms, meeting and retaining new clients is essential. How well a law firm does with potential clients can go a long way toward the success or failure of a law firm. While many lawyers think their legal knowledge or past reputation causes many clients to hire them, most forget that the emotional…
Tag: Attorneys
Are radio ads still worth it?
Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM and FM radio. But with so many options today, it is a different ballgame. The Cons of Radio…
What to make of non-local job candidates?
it is essential to fill an open position at your law firm. Whether it is an attorney, paralegal, legal assistant, or administrative staff member, most law firms cannot afford to have key positions remain open when there is work to do. When positions are not filled, essential work is likely not being done. To the…
The no-money excuse in initial consultations
In initial consultations, some potential clients may claim that they do not have the funds to hire you. It could be that the potential client paid a consultation fee to meet you. You might have spent much time answering their questions with IRAC (issue, rule, analysis, and conclusion) answers. You might have listened carefully to…
Are Google LSA Ads helpful for law firms?
Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers. What Are Google LSA Ads? Google LSA Ads…
What does being on the first page of Google mean?
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…
Tips for attorneys to prevent burnout
The practice of law can be difficult. Dealing with certain clients can be emotionally taxing. It can also be hard at times dealing with the court system and other legal professionals in contested litigation where tensions and emotions can escalate. For those who own their own law firm, the business aspects of being an attorney…
What to make of job-hoppers?
In the hiring process, many candidates apply who have a history of being a job-hoppers. When looking at the resume, many candidates do not stay at previous jobs long. Whether it is six months, a year, or two years, the truth is that some individuals are regularly on the move. The question many law firm…
It is not the onboarding, but the hiring process
When new employees do not last long, many are tempted to point to the onboarding process. The thought is that if the onboarding process were better, perhaps the employee may have lasted longer. Yes, the onboarding process is essential. It is important to have informative onboarding materials. It is also critical to have an informative…
Video conference software law firms may consider
Many law firms are quickly looking to incorporate video conferences into their law practice. No matter whether it is communicating with clients, potential clients, internally within the firm, or for recruiting purposes, video conference software can help. However, many lawyers and law firms do not know what software they should use. The reality is that…
Lawyers should be cautious with Zoom
During the COVID-19 crisis, the use of video conference has been on the rise for lawyers and law firms. Not only are lawyers and law firms using video conference for a client and potential client meetings, but it is also utilized for court proceedings. Some law firms are even using video conferences to conduct job…
Establishing an after-hour call rotation
In a previous blog entry, I talked about the importance of having your law firm available 24/7. The reality is that clients and potential clients often have imminent needs after-hours. When these imminent needs arise, these clients and potential clients will want to talk to a live person. The ability to get in touch with…