In most law firms, meeting and retaining new clients is essential. How well a law firm does with potential clients can go a long way toward the success or failure of a law firm. While many lawyers think their legal knowledge or past reputation causes many clients to hire them, most forget that the emotional…
Category: Marketing
Are press releases an effective marketing strategy?
The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm. The announcements can involve new employees at the law firm. Press releases might involve new office locations. It could also include continuing…
Beware of duplicate website content
Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics. Many law firm websites look more like an online brochure. Instead of having a lot of content, the…
Freelancers can help law firms
Many law firms have a lot of administrative work that needs to be done, including marketing, graphic design, recruiting, human resources, bookkeeping, and other business services. However, it is cost-prohibitive for many law firms to hire the folks you need to complete the work internally. As a result, some law firms never get to many…
Are radio ads still worth it?
Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM and FM radio. But with so many options today, it is a different ballgame. The Cons of Radio…
Moving toward an exclusively digital marketing strategy
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive business is necessary because the clients they serve do not provide long-term, repetitive business. Take areas like divorce and…
Voicemail is the enemy with potential clients
Obtaining new clientele is essential for most law firms. New clients ensure that the lights stay on and that legal staff have the work to remain profitable and generate income for the firm. Prospective clients can reach out in multiple ways today. With most law firms, potential clients can reach out through phone calls, emails,…
The harmless lunch meeting
Lunch meetings are common for law firm managers and owners. If you run a successful law firm with many social, business, and friend contacts, they often ask you to lunch. Going to lunch with others is often a great thing to do. You spread your wings and meet others by lunch, often leading to referrals….
Email marketing: Are you feeding the chimp?
Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging. One way a law firm can help itself is through email marketing. Email marketing can be effective and powerful. The cost of email marketing can be reasonable compared to numerous other options. How…
The no-money excuse in initial consultations
In initial consultations, some potential clients may claim that they do not have the funds to hire you. It could be that the potential client paid a consultation fee to meet you. You might have spent much time answering their questions with IRAC (issue, rule, analysis, and conclusion) answers. You might have listened carefully to…
Are Google LSA Ads helpful for law firms?
Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers. What Are Google LSA Ads? Google LSA Ads…
Should you use the same webpage company as others?
Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage. Some law firms, however, opt to use the same company as other law firms in their city, state, and practice area. The truth is that certain…