No matter the areas of law in which your law firm practices, communication is key. Lawyers must communicate with clients such that they can make informed decisions about the representation. Communication ensures as well that clients are updated as to the status of their case. Communication also involves explaining the legal process, the law, and…
Author: Kirk C. Stange, Esq.
Kirk Stange is a Founding Partner at Stange Law Firm, PC.
Measuring initial consultation conversions
If you are spending law firm money to market your law practice, your law firm must be making a good impression with potential clients who walk in the door. Otherwise, those marketing dollars can go down the drain. Interestingly, some attorneys are just more adept at making a solid impression with potential clients than others….
First day for a new employees sets the tone
When a new employee starts at your law firm, it is important to set the tone on the first day. First impressions do indeed matter a great deal for a new employee in terms of whether the hire will be successful. As I talked about in a previous article, law firms do not have a…
Social media posts should direct traffic to your own content, not third-parties
Many law firms have official social media accounts for their law firm (which are not for personal use). The social media accounts could be on Facebook, Twitter, LinkedIn, Pinterest, YouTube, and others. Social media posts are important to have a vibrant social media presence. Having a strong social media presence with frequent posts is important…
Give your webpage address in radio advertisements
Lots of law firms still run radio advertisements. While expensive, radio advertising can still create significant leads for a law firm. It can also have an important branding impact. There is no question that when individuals hear a radio advertisement from a law firm, it can cause some individuals to consider a law firm when…
Do not overrate employees on performance evaluations
Performance evaluations are a must in any business. This is also true in law firms. No matter whether you evaluate employees yearly, semi-annually, or quarterly, you need to evaluate employees on some kind of regular basis. If you are not conducting evaluations, it is time to think long and hard about doing them. Conducting evaluations…
Trimming the fat from your law firm budget
As the end of the year approaches, you should take the time to reflect on the yearly law firm budget. Reflect on the good that has happened and on the areas where you fell short. After looking at the revenue that was brought into the firm, you must break down where those funds went. Were…
Ineffective management technique: blaming the boss or the firm
In any law firm, there are partners and likely senior administrative staff. But below that, you likely have some level or layer of middle management in the firm. It could be lawyers who are not partners, but who are senior-level associates who help supervise other lawyers in the law firm. It could be administrative staff…
The cost of Google AdWords is on the rise
Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use it as a way to generate leads for their law firm. But what is the cost of Google Adwords? The concept is pretty simple as it relates to search campaigns. Lawyers and law firms…
Us versus them mentality in a law firm
If you are a law firm manager or owner, you want your law firm to succeed. To succeed, you generally need everybody moving in the same direction. Whether the issue is the quality of the legal work being performed to the business aspects of the firm, you want your entire firm on the same page….
Law Firm Recruiting and Job Advertisements
When lawyers and law firms would look to make hires, they traditionally post a job advertisement. They would then review the resumes submitted and hire the best candidate. In the legal industry, posting job advertisements is still important. It is still important to post job advertisements in various places, from your local bars, SmartRecruiters, ZipRecruiter,…
Replication is not a good marketing strategy
Lots of lawyers and law firms want to grow their law practice. They might wonder why one lawyer or law firm has grown their practice and they have not. What lots of lawyers and law firms opt to do is try to figure out what the other lawyer or law firm is doing. From a…