In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing companies want to go. Another direction many marketing companies will want to go by default is…
Author: Kirk C. Stange, Esq.
Kirk Stange is a Founding Partner at Stange Law Firm, PC.
Your law firm does not need a whole new webpage
There are lots of online marketing companies out there. Many may claim they can help with search engine optimization. Many may claim they can help with webpage design. If you have a law firm webpage, you likely get unsolicited emails and calls from these folks all the time. Many will claim to have SEO advice…
“Don’t advertise. Be patient and build your practice.”
Within the legal industry, there is still a mindset that attorneys should not advertise. Instead, lawyers should simply be patient and build their practice. Most lawyers have surely heard statements like this over time. For lawyers who have been practicing for a long time, this is often the mentality. The idea is that a lawyer…
If your law firm was a resort, what kind would it be?
Resorts are great places to spend some time and relax. It can be a time to be pampered. It can be a time when it feels like your needs are being put first. If you ever go to a five-star resort, they do all kinds of wonderful things from the moment you pull into the…
Can a lawyer only work 40 hours per week?
The 9 am to 5 pm workweek is a staple in lots of industries. You come in at 9 am, leave at 5 pm, and you only work Monday through Friday. Mixed in, you get a break in the middle of each workday. You then get to take the whole weekend off. What hours can…
Who makes more: lawyers or doctors?
Many, when they consider engaging in a professional career, debate whether they should be a doctor or a lawyer. These professions are two that many look at when they decide their path in life. There is something about medical or law school that attracts many individuals to contemplate one career or the other. Obviously, the…
Do you need to upgrade your law firm office space?
Law firms and law firm owners are often tempted to upgrade their office space. The thought is that the new office space might help increase morale. The thought is often that new office space might attract more clients. The temptation to upgrade office space is often very tempting. In some cases, a law firm ought…
Advertising to other professionals versus the public
When lawyers and law firms decide that they are going to advertise, many struggle with whom to target their advertising efforts. Do they target their advertising to other professionals by advertising to other lawyers and other professionals who work closely with them? Or do they focus their advertising efforts on the general public? Those who…
Employees want to get paid more, while clients want to pay less
Running a law firm can result in having to balance various competing interests. One of the most interesting quandaries that a law firm can face is realizing that employees almost always want to get paid more, while clients are almost always looking to pay less. This is one of the most interesting catch-22s that are…
Does your law firm have a case of “The Slows?”
During the Civil War, President Lincoln was frustrated with the performance of General George McClellan. One of his chief complaints with General McClellan, as he put it, was that he had a case of “the slows.” Instead of marching forward to fight, he spent all his time preparing for a battle versus actually marching his…
Do not overspend on law firm office space
When lawyers are selecting office space for their law office, the decision is often very difficult. Most lawyers want office space that sends a message. They want office space that is going to impress and attract clients. They want to feel great when they are sitting in their shiny office. At the same time, some…
Do not expect a pat on the back for starting a law firm
Deciding to start a law firm is a big decision. The time, energy, hours, stress, and heartache that it takes to keep the firm moving in a positive direction are more than most would imagine. Many who contemplate starting a law firm, or see others who have started a law firm, have the wrong idea…