How much a law firm should pay an associate attorney is an age-old question that many law firms consider. Many law firms debate this question, making it difficult for them to develop a workable formula that works within their budget. Law firms often gravitate to one of two extremes. One extreme is that law firms…
Author: Kirk C. Stange, Esq.
Kirk Stange is a Founding Partner at Stange Law Firm, PC.
Law firms need to be thinking about ChatGPT
For a long time now, Google has been a major source of potential clients for law firms. Many new clients come from individuals doing Google searches online. Whether a law firm was ranking high organically or through paid advertisements, law firms have had to worry about how they appear on Google from a marketing perspective….
Are you making an emotional connection in consultations?
In most law firms, meeting and retaining new clients is essential. How well a law firm does with potential clients can go a long way toward the success or failure of a law firm. While many lawyers think their legal knowledge or past reputation causes many clients to hire them, most forget that the emotional…
Are press releases an effective marketing strategy?
The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm. The announcements can involve new employees at the law firm. Press releases might involve new office locations. It could also include continuing…
Ensuring competence, diligence, and communication
Having a large number of clients in a law firm is vital. To attract new clients, law firms must have a successful marketing plan. It is also crucial to make as many clients as possible happy to ensure they refer others to your law firm. However, after successfully acquiring numerous clients, law firms must ensure…
Beware of duplicate website content
Having a law firm website rich in relevant content is key to the success of many law firms’ marketing strategy. The search engines reward websites that contain helpful information for those seeking it out on legal topics. Many law firm websites look more like an online brochure. Instead of having a lot of content, the…
Proactively meeting productivity metrics
Meeting productivity metrics within a law firm is vital. Employees must meet their productivity metrics for a law firm to meet its obligations. Law firms have vast obligations from payroll, rent, insurance, utilities, supplies, taxes, and other expenses. Law firms that bill hourly likely have billable hours and accounts receivable requirements. Similarly, law firms that…
Few employees are reading your emails
In an article I wrote long ago, I encouraged law firm managers and owners not to manage by email. Email is mainly ineffective for conveying messages or instructions to specific employees. Emails can be helpful when conveying firm-wide messages. They can also be used if a law firm is trying to document something for legal…
Freelancers can help law firms
Many law firms have a lot of administrative work that needs to be done, including marketing, graphic design, recruiting, human resources, bookkeeping, and other business services. However, it is cost-prohibitive for many law firms to hire the folks you need to complete the work internally. As a result, some law firms never get to many…
To expand, does it make sense to buy other law firms?
Law firms looking to expand into new markets must determine the best strategy. Some start from scratch, open a satellite office and attempt to grow it. Others seek to buy existing law firms and put them under their umbrella. The potential pros and cons of each strategy are below. Does Buying Existing Law Firms Make…
Are radio ads still worth it?
Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM and FM radio. But with so many options today, it is a different ballgame. The Cons of Radio…
What’s the average law firm growth rate?
Many law firm owners and managers want to grow or scale their firms. If they can increase their firm, they can pay themselves and their employees more. With more income, law firms can do other great things, like buy new equipment, obtain better benefits, and maybe even expand their law firm. It can even allow…