In a previous article, we discussed the importance of links regarding where a webpage ranks. Linking still matters regarding where a webpage ranks in the search engines. While some may diminish links’ importance, links matter for law firms’ web pages. If a law firm does not even know what a link is (external or internal),…
Tag: search engine optimization
What’s the Trust of Your Webpage?
Search engine optimization is important to the visibility and ranking of a law firm webpage. Many factors go into how a law firm webpage ranks. Further, the algorithm that the search engines employ is constantly evolving and changing. Search engines often do not even reveal all the factors. However, there still are some universal truths…
How Often Are You Blogging?
One question that lots of lawyers and law firms do not think nearly enough about is how often they blog. Apart from performing legal work for clients, many lawyers, and law firms spend lots of time doing lots of tasks. But one thing most lawyers and law firms do not spend any time doing is…
Where’s the beef on your webpage?
Webpages are an important part of most law firms’ marketing strategy these days. It used to be that webpage advertising was viewed as optional. These days, very few law firms are effectively able to succeed today without an effective webpage. When hiring somebody to put together a webpage, or developing a webpage on your own,…
Webpage backlinks are not dead
When law firms would focus on search engine optimization (“seo”) for their law firm webpage, not that long ago, it used to be that backlinks was the focus. A law firm could pay a company to get them hundreds or thousands of backlinks. Miraculously, the law firm would rank at the top of the search…
Why you should take SEO advice with skepticism
If you have a law firm webpage, you are probably concerned about where your webpage ranks organically. Where your webpage ranks organically can have a big effect on the success of your law firm. If your webpage shows at the top of relevant searches for your practice of law, this can be a huge boom…
Should a law firm worry about search engine optimization?
Many law firms enlist a marketing firm of some variety to put together and manage their webpage. The hope is the marketing company can handle the webpage marketing. The law firm’s attorney can then go back to the practice of law. If the webpage ranks high on the organic search rankings, and the phone is…