How To Rank Attorney Candidates

The attorneys you hire to work in your law firm can make a critical difference. The better attorneys you employ in your law firm, the happier clients you will have. Having satisfied clients is vital when law firms are in business to provide competent, communicative and diligent service. Additionally, the better attorneys you hire, the…

Photos of the City Where You Practice

In a previous article, I talk about ditching the stock photos on your webpage. The reality is that stock photos do not really tell the consumer much about your law firm. With the ability to quickly and easily take and edit photos these days, stock photos generally do not do anything to differentiate your law…

Initial Consultations: The Little Things That Can Matter

Little things matter for lawyers in initial consultations. Sometimes, it isn’t just about what a lawyer says or how well they listen. It can be the small things that many do not think about that can make a difference. Below are some little things that can make a big difference when meeting with a potential…

Remember When Lawyers Couldn’t Advertise?

For many lawyers, it is almost unimaginable to think about not advertising today. But it was not that long ago that lawyers could not advertise. Believe it or not, there are still lawyers out there who still believe lawyers should not advertise. In the view of some, lawyer advertising is just not professional. If this…

Do You Need to be on the Front Page of Your Website?

In a previous thread, I talked about the problems with using stock photos on your webpage. Unless you tell those who are designing your webpage not to use stock photos, the reality is that this is where most marketing companies want to go. Another direction many marketing companies will want to go by default is…

Can a Lawyer Only Work 40 Hours Per Week?

The 9 am to 5 pm workweek is a staple in lots of industries. You come in at 9 am, leave at 5 pm, and you only work Monday through Friday. Mixed in you get a break in the middle of each workday. You then get to take the whole weekend off. What hours can…

Ineffective Management Technique: Blaming the Boss or the Firm

In any law firm, there are partners and likely senior administrative staff. But below that, you likely have some level or layer of middle management in the firm. It could be lawyers who are not partners, but who are senior-level associates who help supervise other lawyers in the law firm.  It could be administrative staff…

Conducting a Successful Initial Consultation

Knowing how to meet a potential client and conduct a successful initial consultation is crucial to the success of law firms.  Many lawyers think that there is not a set way to approach an initial consultation and that every initial can be approached differently. But the reality is that while a lawyer must have the…

Getting over the temptation to do it yourself

When you own a law firm, delegation is really important.  This is especially true the larger the law firm you have.   To make sure that your law firm is run efficiently, the reality is you just cannot do everything yourself. Whether it’s a legal task or a non-legal task, if you have delegated enough,…

What is a frenemy in the legal world?

In any area of life, you have friends and you, unfortunately, probably have some people you would consider to be enemies.  Truth be told: In law firm land, it is not any different. Friends are obviously people who have your back.  Friends root for you to do well.  Friends are happy when things are going…

What’s the problem with some business coaches?

When you’re running a law firm, it’s probably important to get advice from others who are successful in different fields.  No matter whether your business is a law firm or some other type of business, you probably need some advice from others in other industries.  This is especially true is you are just launching your law…

Should you highlight a free consultation?

Many law firms do free initial consultations.  For many law firms, the thought is that if you offer free consultations, the law firm stands to get more business because it helps get clients in the door.  In other words, many make the “free consultation” the central piece of their marketing plan. One can debate the…