Having a successful advertising strategy is vital for most law firms. How law firms spend their advertising dollars can go a long way toward the success or failure of a law firm. But one crucial distinction law firms need to understand is the difference between branding and lead generation in law firm advertising. Unfortunately, many…
Tag: law firm marketing
What Domain Name to Select?
Having a webpage is vital for almost any law firm. The reality is that a webpage for a law firm is a necessity. A webpage can be a source of gaining new clients. Others in the legal community are likely to check out your webpage presence. It could even be other lawyers or judges in the…
The Cost of Google AdWords is on the Rise
Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use it as a way to generate leads for their law firm. But what is the cost of Google Adwords? The concept is pretty simple as it relates to search campaigns. Lawyers and law firms…
Who should do your law firm webpage?
A webpage is one of the most important facets of law firm marketing. At this point, there are few law firms that are doing well who do not have a webpage. Webpages have supplanted the phone book, billboard advertising, radio, television and a litany of other advertising methods that used to be staples even ten…