For a long time now, Google has been a major source of potential clients for law firms. Many new clients come from individuals doing Google searches online. Whether a law firm was ranking high organically or through paid advertisements, law firms have had to worry about how they appear on Google from a marketing perspective….
Tag: law firm marketing
Branding versus lead generation in law firm advertising
Successful advertising strategies are vital for most law firms. How they spend their advertising dollars can determine their success or failure. However, one crucial distinction law firms need to understand is the difference between branding and lead generation in law firm advertising. Unfortunately, many law firms confuse the two or are unfamiliar with the terms….
What domain name to select?
Having a web page is vital for almost any law firm. The reality is that a web page for a law firm is a necessity. A web page can be a source of gaining new clients. Others in the legal community are likely to check out your web page presence. It could even be other…
The cost of Google AdWords is on the rise
Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use it as a way to generate leads for their law firm. But what is the cost of Google Adwords? The concept is pretty simple as it relates to search campaigns. Lawyers and law firms…
Who should do your law firm webpage?
A webpage is one of the most important facets of law firm marketing. At this point, there are few law firms that are doing well that do not have a webpage. Webpages have supplanted the phone book, billboard advertising, radio, television, and a litany of other advertising methods that used to be staples even ten…