In most law firms, meeting and retaining new clients is essential. How well a law firm does with potential clients can go a long way toward the success or failure of a law firm. While many lawyers think their legal knowledge or past reputation causes many clients to hire them, most forget that the emotional…
Tag: Law Firm
Are press releases an effective marketing strategy?
The use of press releases is prominent in law firm marketing. Many law firms routinely submit press releases for various reasons. Press releases can be used to make announcements for the law firm. The announcements can involve new employees at the law firm. Press releases might involve new office locations. It could also include continuing…
Proactively meeting productivity metrics
Meeting productivity metrics within a law firm is vital. Employees must meet their productivity metrics for a law firm to meet its obligations. Law firms have vast obligations from payroll, rent, insurance, utilities, supplies, taxes, and other expenses. Law firms that bill hourly likely have billable hours and accounts receivable requirements. Similarly, law firms that…
Freelancers can help law firms
Many law firms have a lot of administrative work that needs to be done, including marketing, graphic design, recruiting, human resources, bookkeeping, and other business services. However, it is cost-prohibitive for many law firms to hire the folks you need to complete the work internally. As a result, some law firms never get to many…
To expand, does it make sense to buy other law firms?
Law firms looking to expand into new markets must determine the best strategy. Some start from scratch, open a satellite office and attempt to grow it. Others seek to buy existing law firms and put them under their umbrella. The potential pros and cons of each strategy are below. Does Buying Existing Law Firms Make…
Major and minor matters: Where are you focusing your time?
As a law firm manager or owner, there is so much time in the day. Where a law manager focuses their time and attention can go a long way toward the success or failure of their law firm. With clients, employees, third-party vendors, solicitors, and others, there are time bandits all around. Everybody is going…
The harmless lunch meeting
Lunch meetings are common for law firm managers and owners. If you run a successful law firm with many social, business, and friend contacts, they often ask you to lunch. Going to lunch with others is often a great thing to do. You spread your wings and meet others by lunch, often leading to referrals….
Is your location near your competition?
Deciding where to place a law firm is an important decision. From the size of the space to the cost of the rent, a law firm must make many important decisions. Law firms also have to consider the aesthetics of the office. Depending on the types of clients a law firm is trying to make,…
Why do search engine rankings fluctuate?
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer. However, staying and remaining high in search engine results can be a constant battle. One day, a…
Are you utilizing online chat on your webpage?
A webpage is a vital component of almost any lawyer’s or law firm’s marketing strategy. Therefore, it is imperative to have a law firm that is visibly appealing and loaded with relevant content about their practice areas. Nowadays, many legal consumers are turning to online search engines to find lawyers and law firms in the…
How to get social media likes and follows
Why Do Law Firms Need Likes and Followers? Having social media likes and followers is essential for any law firm trying to generate new client referrals online through their social media accounts. The more likes and followers a law firm has on its social media pages, the better. When individuals like or follow a law…
Is your law firm website secured?
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the webpage is designed to help attract new clients or provide information to existing clients and others, law firm webpages can serve an essential purpose. The webpage address can be an essential consideration…