Initial consultations: The little things that can matter

Little things matter for lawyers in initial consultations. Sometimes, it isn’t just about what a lawyer says or how well they listen. It can be the small things that many do not think about that can make a difference. Below are some little things that can make a big difference when meeting with a potential…

Measuring initial consultation conversions

If you are spending law firm money to market your law practice, it is important that your law firm is making a good impression with potential clients who walk in the door. Otherwise, those marketing dollars can literally go down the drain. Interestingly, some attorneys are just more adept at making a solid impression with…

Order of a successful initial consultation

Knowing how to meet a potential client and conduct an initial consultation in an orderly manual is crucial to the success of most lawyers and law firms.  Many lawyers think that there might not be a set way to approach an initial consultation and that every initial can be approached differently. But the reality is…

Are you afraid to ditch the free consultation?

In a previous blog entry, I talked about the potential pitfalls in overly highlighting a free consultation.  I talked about how the some law firms opt to do free consultations (and that this is a judgment call), but the word “free” should not be placed in high-profile spots on a webpage or advertisement. By overly…

Should you highlight a free consultation?

Many law firms do free initial consultations.  For many law firms, the thought is that if you offer free consultations, the law firm stands to get more business because it helps get clients in the door.  In other words, many make the “free consultation” the central piece of their marketing plan. One can debate the…

How IRAC answers can help during initial consultations

During initial consultations, potential clients will often ask direct questions where they seek direct answers to their questions. They want to know what is going to happen. They will want you to predict the future. They want certainty. Of course, giving certainty to a potential client is virtually impossible (and ordinarily inappropriate) during an initial…

Why are you being a naysayer during initial consultations?

One of the most important components of a law firm is client intake. This is especially true for law firms that need repetitive and volume-based business. During initial meetings, the potential clients come in and tell their tale. They are looking for an attorney who will listen, show empathy and give them a general game-plan….