Obtaining new clients is vital for most law firms. One nuance of law firm advertising that many overlook is tracking where their clients generally come from in any locale. For example, knowing the zip codes where a law firm’s clients come from is becoming increasingly important with online advertising. While targeting ads to certain zip…
Tag: Google AdWords
Have You Made the Move to Smart Bidding?
Many law firms utilize Google AdWords as part of their marketing efforts. It can be an important facet of any law firm’s advertising efforts. Google AdWords appears at the top of the search results on Google. Google AdWords also appears at the bottom of the page. So, if you are searching for anything within Google,…
The Cost of Google AdWords is on the Rise
Google AdWords is not much of a secret for lawyers and law firms these days. Many lawyers and law firms use it as a way to generate leads for their law firm. But what is the cost of Google Adwords? The concept is pretty simple as it relates to search campaigns. Lawyers and law firms…