For a long time now, Google has been a major source of potential clients for law firms. Many new clients come from individuals doing Google searches online. Whether a law firm was ranking high organically or through paid advertisements, law firms have had to worry about how they appear on Google from a marketing perspective….
Tag: Google
Are Google LSA Ads helpful for law firms?
Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers. What Are Google LSA Ads? Google LSA Ads…
Why do search engine rankings fluctuate?
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer. However, staying and remaining high in search engine results can be a constant battle. One day, a…
What does being on the first page of Google mean?
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…
Is your law firm website secured?
A webpage presence is crucial for almost any law firm. Few law firms do not have a webpage at this point. Whether the webpage is designed to help attract new clients or provide information to existing clients and others, law firm webpages can serve an essential purpose. The webpage address can be an essential consideration…
Do you have protection from fraudulent clicks?
Google AdWords and Microsoft Advertising are two common ways law firms advertise online. For law firms who use this advertising approach, when individuals type in relevant keywords in the search engines about legal services in a particular area, the law firm or lawyer shows up in the paid advertising in the search results. If a…
How Google algorithms can impact your search engine ranking
Webpage marketing is an important component of most law firms today. This is particularly true for law firms that have a webpage and rely on getting leads from the webpage itself. No matter the area of law, many when they are looking for an attorney, put in relevant search terms in a search engine such…