In a previous blog entry, I talked about the potential pitfalls in overly highlighting a free consultation. I spoke of how some law firms opt to do free consultations (and that this is a judgment call), but the word “free” should not be placed in high-profile spots on a webpage or advertisement. By overly highlighting…
Tag: free consultation
Should you highlight a free consultation?
Many law firms do free initial consultations. For many law firms, the thought is that if you offer free consultations, the law firm stands to get more business because it helps get clients in the door. In other words, many make the “free consultation” the central piece of their marketing plan. One can debate the…