Many law firms market their businesses through radio advertisements. However, with the advent of Sirius XM, streaming, and podcasting, it is worth asking whether radio ads are still worth it. Not long ago, most listened to AM and FM radio. But with so many options today, it is a different ballgame. The Cons of Radio…
Tag: digital marketing
Moving toward an exclusively digital marketing strategy
An effective marketing strategy is critical for most law firms. Without new clients coming into the law firm, most law firms would not survive. New clientele is particularly important in areas of the law where repetitive business is necessary because the clients they serve do not provide long-term, repetitive business. Take areas like divorce and…