Obtaining new clientele is essential for most law firms. New clients ensure that the lights stay on and that legal staff have the work to remain profitable and generate income for the firm. Prospective clients can reach out in multiple ways today. With most law firms, potential clients can reach out through phone calls, emails,…
The harmless lunch meeting
Lunch meetings are common for law firm managers and owners. If you run a successful law firm with many social, business, and friend contacts, they often ask you to lunch. Going to lunch with others is often a great thing to do. You spread your wings and meet others by lunch, often leading to referrals….
Email marketing: Are you feeding the chimp?
Marketing a law firm can be increasingly challenging. Finding new employees to work for a law firm can also be equally challenging. One way a law firm can help itself is through email marketing. Email marketing can be effective and powerful. The cost of email marketing can be reasonable compared to numerous other options. How…
The no-money excuse in initial consultations
In initial consultations, some potential clients may claim that they do not have the funds to hire you. It could be that the potential client paid a consultation fee to meet you. You might have spent much time answering their questions with IRAC (issue, rule, analysis, and conclusion) answers. You might have listened carefully to…
Are you utilizing performance improvement plans?
Law firms often have employees falling below expectations in a particular area. An employee might do many good things for the law firm and the clients. But there could be an area where they are significantly deficient. The possibilities are endless. However, the law firm might not like the employee’s work product on cases or…
Is your location near your competition?
Deciding where to place a law firm is an important decision. From the size of the space to the cost of the rent, a law firm must make many important decisions. Law firms also have to consider the aesthetics of the office. Depending on the types of clients a law firm is trying to make,…
Are Google LSA Ads helpful for law firms?
Google LSA Ads (“Local Services Ads”) came into the scene in 2015. Since then, many lawyers have increasingly used Google LSA Ads as part of their online marketing. Sensing the opportunity for more business, many marketing companies are also promoting the use of these ads to lawyers. What Are Google LSA Ads? Google LSA Ads…
Should you use the same webpage company as others?
Law firms do have many options when deciding what webpage company to use. There are lots of companies out there that can create and manage a law firm’s webpage. Some law firms, however, opt to use the same company as other law firms in their city, state, and practice area. The truth is that certain…
Why do search engine rankings fluctuate?
Law firms can get many new client leads based on their rankings in the major search engines. Being on the first page of the Google search results in a particular area of law can be a game changer. However, staying and remaining high in search engine results can be a constant battle. One day, a…
Is inflation impacting your law firm?
Market conditions can have an impact on the operation of a law firm. The inflation rate is one area of trouble for most law firms today post-pandemic. The reality is that the cost of goods and services has increased steadily since the pandemic. Many economists believe that a return to pre-pandemic prices will not occur…
What does being on the first page of Google mean?
Lots of lawyers and law firms talk about wanting to be on the first page of Google for their practice areas. However, the reality is that there are four ways to be on the first page of Google in the search results. Yes, Google has made things that complex by offering lawyers and law firms…
Do you have a need for speed?
In a previous article, I discussed when law firms can have a case of the slows. Decisions are made painfully slowly when a law firm has a case of the slows. Critical issues are often bogged down in endless analysis paralysis where nothing can seem to get done. When progress is not made, frustration can…